Description

Responsibilities

• Collaborate with stakeholders to translate business needs into technical solutions.

• Enable SFMC functionality and Integrations. Provide best practice guidance.

• Act as consultant for SFMC.

• Estimate the effort for the change requests / enhancements needed on the platform and implement them under the guidance of the architect.

• Lead a small team of Developers to design, implement, and optimize cross-channel campaigns. Perform Testing of the implemented Functionality / automations.

• Mentor cross-functional teams, Lead workshops, requirement gathering and solution design sessions.

• Publish implementation documentation.

• SIT Support, UAT Support, PROD Deployment, Go-Live and Hypercare support.

Qualifications and Skills

Essential Skills:

• Demonstrate ten to twelve years of project management experience delivering technology projects with a focus on marketing automation or customer engagement platforms.

• Show deep hands-on experience managing projects that implement or enhance Salesforce Marketing Cloud capabilities across multiple business units or campaigns.

• Display strong understanding of design and release management concepts by explaining how structured build test and deployment practices improve reliability and speed of Salesforce Marketing Cloud delivery.

• Exhibit practical knowledge of hybrid work practices by describing methods to coordinate distributed teams maintain engagement and ensure accountability without frequent travel.

• Apply recognized project management techniques by using scheduling risk management estimation and reporting skills to manage complex cross functional work.

• Communicate clearly with technical and nontechnical partners by translating business goals into actionable plans and explaining Salesforce Marketing Cloud impacts in accessible language.

• Utilize problem solving and negotiation skills to balance scope quality and timeline when constraints arise during Salesforce Marketing Cloud implementations.

• Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc. (both implementation and deployment).

• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.

• Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.

• Understanding of Email regulatory compliance, and deliverability elements.

• Sound knowledge of marketing domain processes.

Nice to Have Skills.

• Agile methodologies.

• Scripting knowledge of AMPscript, SSJS, SQL, HTML.

• Qualifications: At least one SFMC Certification.