Description

Job position Summary:
As a Product Marketing Manager, you will be the strategic architect responsible for the go-to-market (GTM) success of our ecosystem. You will sit at the intersection of Business, Sales, Product, and Marketing, translating complex technological capabilities into high-impact business solutions. Your goal is to move prospects through the journey from awareness to adoption by building a credible, data-driven brand presence.

Key Responsibilities

• Go-To-Market (GTM) Strategy & Marketing Plan Execution: Lead the full lifecycle of product launches, managing both Soft Launch (validation & calibration) and Grand Launch (market scaling) phases to ensure product-market fit and momentum.
• Customer Insights & ICP Development: Conduct deep-dive market research to define and refine Ideal Customer Profiles (ICPs). You must understand the operational bottlenecks of business owners and translate these into actionable marketing triggers.
• Product Positioning & Messaging: Craft compelling narratives that humanize technical features (e.g., AI and automation). You will define the brand's "Voice of Tone" across all touchpoints, from high-level brand campaigns to direct-response broadcasts.
• Cross-Functional Leadership: Act as the primary liaison between the Business team (focused on ROI/Legacy), Marketing team (focused on marketing metrics) and the Creative teams (focused on execution), ensuring all stakeholders are aligned on SMART goals and campaign milestones.
• Full-Funnel Optimization: Oversee the health of the marketing funnel. You are responsible for monitoring "Hygiene Metrics" (CTR, Landing Page Views, Conversion Rates) and implementing performance-based budget protocols to ensure ROI on budget spend.
• Strategic Content Ecosystem: Oversee content pillar strategy that establishes the brand as a thought leader. This includes collaborating on creating high-value contents, articles, webinars, and case studies that address core industry challenges.

Required Qualifications

• Professional Experience : 3-4 years of experience in Product Marketing, Growth Marketing, or Brand Strategy, ideally within the B2B SaaS, Logistics, or Fintech sectors.
• Strategic Frameworks: Familiarity with B2B marketing frameworks (Demand Gen, Demand Capture, and Pipeline management).
• Lifecycle Management: Proven track record of managing multi-phase product launches and scaling mid-to-large-scale digital campaigns.
• Analytical Proficiency: Experience in data-driven marketing, with the ability to analyze performance dashboards and pivot strategies based on real-time metrics
• Performance Marketing Logic: Understanding of digital advertising dynamics, including retargeting strategies and cost-per-acquisition (CPA) optimization.
• Experienced in Brand & Marketing strategy, planning & execution

Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics.

We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations.