Description

Description
About the Role: GOLFZON is seeking a strategic, hands-on Product Marketing Manager to own product positioning, messaging, and go-to-market execution across our portfolio of golf simulator products, features, and experiences. This role sits at the intersection of Product, Marketing, Sales, and Customer Success and plays a critical role in shaping how our products are perceived by customers.
You’ll translate complex product capabilities into clear, differentiated value propositions, lead product launches, and help bring our innovation to life through compelling campaigns, content, and ambassador-led storytelling.

What You’ll Do: Product Marketing & Positioning

Partner closely with the Director of Marketing to align product positioning, messaging, and go-to-market priorities with broader marketing strategy and revenue goals
Support the Director of Marketing in developing scalable product narratives, frameworks, and enablement tools that empower Sales, Customer Success, and Marketing teams
Develop and own product positioning, messaging, and value propositions across GOLFZON’s product portfolio
Serve as the sole marketer for City Golf, owning end-to-end product marketing strategy, positioning, messaging, and go-to-market execution to build awareness, drive demand, and clearly differentiate the concept in the market.
Translate product features and technical capabilities into customer-centric benefits and differentiated stories
Partner with the Content Director to identify the best ways to promote GOLFZON products through brand ambassadors and content channels
Go-To-Market & Launch Execution

Lead go-to-market planning and execution for new products, feature releases, and upgrades
Own key GTM components, including target personas, customer segmentation, pricing and packaging strategy, launch planning, and sales enablement assets
Collaborate closely with Product Management, Engineering, Sales, and Customer Success to ensure aligned and successful launches

Market & Customer Insights

Conduct market research and competitive analysis to inform positioning, pricing, and messaging decisions
Analyze voice-of-customer data, win/loss insights, and field feedback to identify trends, gaps, and opportunities
Turn insights into actionable recommendations for product roadmap, messaging refinement, and campaign strategy

Campaign & Enablement Support

Help lead integrated marketing campaigns focused on product features, releases, and differentiators
Develop and support sales enablement materials, including pitch decks, product overviews, and competitive battlecards
Ensure consistent product storytelling across marketing, sales, and customer-facing channels

Requirements

Requirements
Qualifications

5+ years of end-to-end product or portfolio marketing experience
Proven ability to translate product features into clear, compelling, and differentiated value propositions
Strong product positioning, messaging, and value definition skills
Hands-on experience owning or leading key GTM elements (personas, segmentation, pricing & packaging, launch execution, sales enablement)
Experience working cross-functionally with Product Management, Engineering, Sales, and Customer Success
Ability to synthesize customer feedback, VOC data, and competitive insights into strategic product recommendations
Background or strong interest in golf, sports technology, fitness tech, simulators, or hardware-enabled products
Why Join GOLFZON

Be part of a globally recognized brand transforming the golf experience.

Comprehensive benefits package and travel reimbursement.

Opportunity to work with an innovative product and a passionate, growing team.