Description

• Design, develop and maintain attractive and sustainable card products that drive customer acquisition and sustainable card usage - proposition, target customer segments, financial viability, market positioning & launch strategies, implementation roadmaps, sales strategy and BAU maintenance
• Continually explore potential co-brand and other product partnerships in the market, prepare business case pitch decks along with detailed financial models and align with such potential partners as well as internal stakeholders on the product constructs and their implementation
• Evaluate the existing value propositions on a regular basis and make strategic as well as tactical changes to ensure the CVP remains best-in-class
• Run simulation models and analyses to conduct detailed cost estimations and cost-benefit analysis across products
• Identify and form strategic, long term as well as event-based partnerships to augment CVPS. Drive onboarding and integration of all partners with relevant internal stakeholders - Procurement, Finance, Legal, IT, Ops etc.
• Drive product launches, re-launches and maintenance, working closely with internal stakeholders such as IT, Ops, Marketing and Digital. Ensure all approvals are in place as per the bank's policy guidelines
• Conceptualize and drive credit cards acquisition strategies - digital user experience, policy optimization, channel management, and performance monitoring
• Work closely with the risk team to evaluate the performance of existing policy programs, and propose and implement policy changes and/or test programs in order to maximize the risk-adjusted returns from new acquisitions for the business
• Design and run an effective onboarding and early account management program, aimed at maximizing activation and early spends
• Adopt a digital-first strategy for all product and portfolio actions - acquisitions, early account management, card maintenance, card services, portfolio/inorganic sales, engagement programs and customer retention
• Own the end-to-end customer experience for all initiatives - digitization of services, straight-through processing, first-point-resolution, management of customer complaints and resolution TATs
• Work closely with the Payments' Schemes, including the commercial and legal agreements with the Schemes
• Deliver management presentations and updates on regular business performance, opportunities and key risks