Description

Position Summary: 

The Marketing Manager is a creative, strategic, and highly organized individual who will lead the Museum’s marketing and communications efforts. This role is responsible for growing audience awareness, increasing visitation and membership, promoting exhibitions and programs, creating visual materials, and maintaining a strong and cohesive brand presence across digital and traditional platforms. 

The ideal candidate is equal parts strategist and doer, comfortable developing campaigns while also writing copy, creating graphics, managing digital communications, and supporting day-to-day marketing execution for a dynamic and growing museum. 

Primary Job Duties:

Marketing & Audience Growth 
Develop and execute marketing strategies for exhibitions, public programs, rentals, membership, and institutional initiatives 
Create integrated campaigns across email, digital advertising, social media, web, and partnerships 
Track performance metrics and provide reporting on campaign effectiveness, attendance, engagement, and audience growth 
Identify opportunities to grow new and returning audiences 

Digital Communications 
Manage Museum email marketing calendar and newsletter production 
Maintain and update museum website content and event information 
Oversee digital advertising campaigns and media placements 
Support SEO and digital discoverability efforts. 

Brand & Content Oversight 
Maintain consistent museum voice, branding, and messaging 
Design and create visual content to support exhibitions, events and communications 
Collaborate with Community Engagement & Events Manager on content strategy and campaign execution 
Coordinate creative vendors as needed 
Ensure marketing assets align with institutional priorities and exhibition schedules. 

Media & Partnerships 
Serve as key contact for media opportunities and press coordination 
Develop promotional partnerships with community organizations, tourism partners, and cultural institutions 
Support sponsorship visibility and partner deliverables. 

Requirements

Required Skills, Specialized Knowledge and Competency Requirements:

General Support 
Attend key museum events and programs to support promotion and documentation 
Collaborate across departments to ensure strong communication and seamless program promotion 
Other duties as assigned 
Qualifications:
3–5+ years experience in marketing, communications, museums, nonprofit, arts, hospitality, or related sectors 
Excellent writing and storytelling skills 
Experience with email marketing, CMS/websites, and digital advertising 
Experience with Adobe suite 
Strong project management and organizational skills 
Photography/video/content experience a plus 
Passion for arts, culture, dogs, or mission-driven work preferred