Description

General Summary

The Marketing Director plays a vital role in shaping and executing Ghafari’s marketing strategy to drive business growth and client acquisition.

The ideal candidate must be comfortable and have experience working in a matrix organization, developing and executing strategic marketing and sales plans, creating efficiency-driven processes, collaborating globally, driving innovation, and integrating acquired marketing and sales forces.  This position operates on a hybrid schedule: four days in-office and one fixed remote day each week.

Essential Job Functions

•        Manage a distributed team of marketing coordinators that support all 11 of the firm’s global offices 
•        Develop and implement a comprehensive marketing strategy aligned with the firm's overall business objectives
•        Create strategies to effectively reach and engage new target markets and client segments 
•        Oversee the development, maintenance, and extension of the firm's brand identity
•        Ensure consistency in messaging and branding across all marketing channels
•        Conduct market research to stay informed about industry trends, client needs, and competitor activities
•        Use market insights to inform marketing strategies and identify new opportunities
•        Collaborate with client-facing teams to understand client needs and expectations
•        Develop and implement strategies to enhance client satisfaction and loyalty
•        Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm's messaging and resonates with its target audience
•        Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search / answer engine optimization
•        Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions
•        Plan and execute events, conferences, and seminars to enhance the firm's visibility and attract potential clients
•        Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI
•        Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership
•        Work with various stakeholders to keep client database up to date
•        Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes
•        Draft executive-level communications distributed internally and / or externally

Requirements

Employment Qualifications

Education

•        Bachelor’s degree in marketing, public relations, business, journalism, or related field required   
•        Master of Business Administration a plus

Experience

•        10+ years of marketing experience with 5+ years of direct management responsibility
•        Architecture / Engineering / Construction or real estate industry experience strongly preferred   
•        A proven track record of success in driving sales growth both domestically and internationally
•        Experience developing and growing a marketing team

Skills / Competencies

•        A leader and strategic thinker capable of driving marketing initiatives that contribute to the firm's success in competitive markets
•        Superior organization and planning skills
•        Excellent verbal communication, presentation, and interpersonal skills 
•        Excellent business writing and editing skills
•        A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike
•        Verifiable ROI and sales tracking, analysis, and reporting skills
•        Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required, knowledge of Adobe Creative Suite programs required, experience with Deltek Vantagepoint and OpenAsset preferred, experience with Joist AI a plus