Description
Kastle SystemsManager, Paid Media & Account Based Marketing
US-VA-Falls Church
Job ID: 2026-4800
# of Openings: 1
Category: Marketing
Kastle - Falls Church
Overview
Manager, Paid Media & Account Based Marketing
Kastle is building a modern, revenue-driven marketing organization focused on winning high-value, complex deals. This role sits at the intersection of paid media performance, search-first demand capture, and precision account-based marketing. You will own Kastle's paid acquisition engine and ABM strategy end-to-end — from keyword portfolios and paid search to 1:1 and 1:few account programs targeting trophy buildings, strategic portfolios, and priority enterprise accounts.
Success in this role is measured by pipeline influence, account engagement, and deal velocity — not activity volume or impressions.
Responsibilities
What You'll Do
Paid media & search
- Build and manage paid search programs across Google Ads and Microsoft Ads — owning keyword portfolios, bidding strategy, negative lists, and campaign architecture for maximum pipeline efficiency
- Plan and execute multi-channel paid programs including LinkedIn Ads, display, retargeting, and programmatic — with audience targeting built on firmographic, intent, and CRM data
- Manage and allocate paid media budgets with disciplined CAC targets; build dashboards that communicate channel impact on pipeline and ARR
- Run continuous A/B tests on ad copy, creative, and landing pages; translate learnings into repeatable, scalable playbooks
- Partner on landing page strategy and CRO to convert high-intent traffic into qualified pipeline
Account-based marketing
- Build and own Kastle's ABM strategy for top-tier accounts, trophy buildings, and strategic portfolios — designing 1:1, 1:few, and 1:many programs aligned to active deals and regions
- Partner with Sales to define and maintain target account lists, ICP tiers, and buying committee maps; translate account priorities into targeted, high-impact marketing initiatives
- Orchestrate multi-channel account journeys spanning paid, email, web personalization, and search — ensuring consistent, relevant messaging at every touchpoint
- Leverage intent data, CRM insights, and ABM platforms (e.g., 6sense, Demandbase, AdRoll) to build sophisticated account segments, nurture flows, and retargeting sequences
- Partner with Content to deploy account-specific assets and personalized experiences for priority accounts
Qualifications
What We're Looking For
- 58+ years of B2B marketing experience with ownership of both paid media and ABM programs
- Proven track record managing paid search (Google Ads, Microsoft Ads) and paid social (LinkedIn) with measurable pipeline impact; ABM platform experience (6sense, Demandbase, or AdRoll) strongly preferred
- HubSpot experience; comfort with multi-touch attribution, UTM frameworks, and CRM-synced audience building
- Deep understanding of long B2B sales cycles, complex buying committees, and enterprise deal structures
- Strong analytical skills with the ability to move fluidly between C-suite strategy and in-platform campaign optimization
- Highly collaborative, sales-aligned mindset with strong cross-functional communication skills; experience supporting enterprise or strategic sales teams
- AI-forward approach — comfortable leveraging automation, smart bidding, and AI-powered tools to improve performance and efficiency
This role is not about blasting ads or chasing traffic metrics. It's about precision, relevance, and deal impact — knowing which accounts matter, reaching them with the right message at the right moment, and moving them through a complex buying journey faster.
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