Description

Key Job Accountabilities 主要職務

The Product Manager contributes to brand growth by effectively implementing marketing strategies, managing product portfolios, and driving new product initiatives in the local market.

Brand Strategy & Growth Contribution: Define local brand strategy in line with international positioning, contributing to growth through new product launches and pillar products.

Marketing Plan Execution: Implement new product launches, maintain growth of pillar products, and ensure effective execution of advertising adaptations, media recommendations, promotions, trade marketing, and digital marketing plans.

Consumer & Market Insights: Develop a deep understanding of consumer insights and monitor local trends, providing feedback to regional/global teams for new product development.

Portfolio & Financial Management: Manage the product portfolio to support brand business development, including budget oversight and financial implications of forecasts.

Cross-Functional Collaboration: Interact effectively with other departments and teams to support marketing strategies and objectives.

Must Have Aspects 必須項目

Experience: 3+ years in marketing, with at least 2 years in product marketing or a related field.

Alternative: Strong passion and demonstrable interest in product marketing, with relevant project/activity experience.

Product & Brand Knowledge: Good understanding of relevant product categories, brand business models, and market trends.

Local Market Expertise: Profound knowledge of local retail dynamics, competitive landscape, and consumer behavior.

Analytical Skills: Proficiency in market research, data analysis, and insight-driven strategic formulation.

Language: Business-level proficiency in Japanese and English.

Preferred Qualification 希望項目

FMCG or cosmetic industry background.

Financial acumen (P&L, expansion analysis, sales forecasts).

Knowledge of advertising and media planning.