Description

The Director of Member Engagement & Business Development is responsible for driving membership growth, engagement, sponsorship, and non-dues revenue by aligning member needs with high-value programs, partnerships, and experiences. This role leads member engagement strategy, sponsorship growth, and member communications while supporting organizational revenue goals and strengthening member value across the continuum.

The Director supervises the Education & Membership Coordinator and the Associate Director of Education & Events to ensure a coordinated and high-quality member experience.

Key Responsibilities

Membership Growth & Retention

Develop and execute membership recruitment and retention strategies
Define and communicate the member value proposition across the continuum
Establish and track key membership metrics including recruitment, retention, engagement, and utilization
Identify opportunities to increase member participation and engagement
Support development and coordination of member networks and affinity groups
 

Sponsorship & Non-Dues Revenue

Develop and oversee sponsorship strategy, pricing, packaging, and partner engagement
Establish annual sponsorship and exhibit revenue goals
Recruit and maintain relationships with sponsors, exhibitors, and business partners
Monitor sponsorship pipelines, forecasting, and fulfillment activities
Support alignment of Services & Solutions initiatives with member engagement and organizational priorities
 

Member Engagement & Communications

Develop strategies to promote membership, sponsorships, events, and member benefits
Oversee membership communications, engagement campaigns, and outreach efforts
Collaborate with staff to ensure consistent messaging across organizational initiatives
Evaluate member satisfaction and engagement outcomes
 

Organizational Collaboration

Partner with Associate Director of Education & Events to align conference and event experiences with member engagement and sponsorship goals
Collaborate with VP & Legislative Counsel and organizational leadership on strategic priorities and member initiatives
Support organizational visibility and relationship-building efforts across the aging services continuum
Leadership & Supervision

Supervise Education & Membership Coordinator and Associate Director of Education & Events
Establish goals, priorities, and accountability measures
Foster a collaborative, member-focused, and growth-oriented team culture

Requirements

• 7–10 years of experience in associations, membership, sponsorships, or related field
• Experience driving revenue growth and member engagement
• Strong management and communication skills
• Ability to manage multiple priorities and lead collaborative initiatives
• Excellent communication and interpersonal skills, with the ability to engage and influence a diverse range of stakeholders.
• Creative thinking and problem-solving abilities, with a strategic mindset for driving organizational growth and innovation.
• Proficiency in association management software, as well as Microsoft Office Suite.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
• Ability to travel, including overnight stays, for Association needs.