Job Purpose:

The Digital Marketing Manager will build and optimize digital campaigns to drive measurable results. This position will work within websites and digital platforms to improve performance and user engagement. The role operates under the supervision of the Director of Marketing and is focused primarily on execution rather than strategy.

Responsibilities:

Paid Media & Retargeting

• Build and optimize Google Ads campaigns
• Manage Meta (Facebook & Instagram) ads and retargeting
• Improve cost per acquisition and campaign performance

Website & Conversion

• Build and update pages in WordPress
• Create landing pages for campaigns
• Improve user experience and conversion rates

Campaign Execution

• Execute campaigns tied to promotions and key initiatives
• Test messaging, offers, and user journeys

Analytics

• Track performance using Google Analytics
• Report on key metrics and insights

Support

• Assist with email campaigns (execution only)
• Collaborate with content and design teams

Required:

• Google Ads
• Meta Ads Manager
• Google Analytics (GA4)
• WordPress
• Google Tag Manager

Preferred:

• Looker Studio
• Klaviyo
• Hotjar or Microsoft Clarity
• BigCommerce
• Basic HTML/CSS

Knowledge and Skills

This position description highlights a general description of duties and responsibilities. Employee(s) may be assigned other duties, in addition to or in lieu of those described herein, and any duties are subject to change at any time, according to the needs of the location or Company.

Air Culinaire Worldwide, LLC. does not discriminate in any way to deprive any person of employment opportunities or otherwise adversely affect the status of any employee because of race, color, religion, sex, sexual orientation, genetic information, gender identity, national origin, age, disability, citizenship, veteran status, or military or uniformed services, in accordance with all applicable governmental laws and regulations.