Description
Tucker/Hall is seeking a creative and dynamic Account Supervisor with Healthcare Digital Marketing Expertise. This team member will have demonstrated expertise in multiple aspects of social media such as content creation (text, video and graphics), analytics, reputation management and strategy. This Tucker/Hall employee will work full-time with our client Orlando Health, a private not-for-profit, integrated academic healthcare system that serves the southeastern United States and Puerto Rico.
This position will service Orlando Health facilities and operations in western Hillsborough, Pasco, and Polk counties. Previous healthcare communications experience is a plus.
Role:
This role will collaborate with internal and external stakeholders to maximize Orlando Health’s awareness and reputation; positively influence customer, partner and other key stakeholder perceptions; and ensure optimal customer engagement and satisfaction. This individual will partner with Orlando Health’s Marketing, Sports Partnerships, Community Relations, Brand Marketing and Marketing Technologies teams to deliver best-in-class digital content and experiences to our audiences.
You must be able to work in a fast-paced environment, elevate awareness, and deliver results.
Tucker/Hall is one of Florida’s leading strategic communications firms with offices in Tampa, Orlando, Jacksonville and Tallahassee. We work with Fortune 500 corporations, large government agencies, nonprofits, and other growing organizations.
If you want to be part of an ambitious team of professionals while working on exciting and intellectually challenging client projects, Tucker/Hall is the place for you.
We offer career advancement opportunities, training, competitive salary and benefits and flextime. For more information, please check out our website at www.tuckerhall.com.
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Requirements
Qualifications:
- Minimum four years’ experience.
- Bachelor’s degree in Journalism, Marketing or related field.
- Creates text, video, graphics and/or image content to ensure a robust and responsive social media presence.
- Supports organic social media and digital content strategies by staying up to date with current technologies and trends in content creation, social media platforms and reporting tools.
- Responds quickly, capably, and appropriately in high-pressure situations.
- Adjusts seamlessly to evolving social media and digital content strategies to maintain alignment with business goals.
- Uses analytics to understand customer demographics and help target content to best-performing channels.
- Monitors follower engagement and works with appropriate parties to respond.
- Captures and shares insights with teams about what drives audiences and how they feel about Orlando Health and key competitors.
- Brainstorms creative growth strategies through digital marketing.
- Works with Strategic Communications team to build holistic communication plans and content ecosystems.
- Has excellent copywriting, critical thinking, analytical and communication skills.
- Assists all relevant stakeholders in growing their understanding and utilization of social media and digital content to support strategic goals and ROI.
