The Assoc Director is accountable for developing and executing key professional and involvement in consumer marketing initiatives. The Assoc Director fosters strong relationships to collaborate with internal and external stakeholders, physicians/KOLs, the sales force, agency partners, etc. to create innovative and best-in-class initiatives aligned with Restasis strategic imperatives. The successful candidate will have experience in the following areas: excelling in a multi-faceted high-paced matrix environment, strategic marketing plan development and execution, professional promotion and/or consumer/DTC marketing, multichannel marketing, digital marketing, project management, and budget oversight.
Main Areas of Responsibilities:
Develop tactics and materials for personal and non-personal ECP promotion
Partner with cross-functional internal stakeholders including strategic communications, market research, analytics, sales, medical, regulatory and legal to develop and deliver marketing strategies, tactics and roll out plans.
Present, lead, and negotiate pieces through the legal, regulatory, and medical review process.
Coordinate the work of multiple external partners and internal departments including marketing, strategic communications, training, market research, legal, regulatory, and compliance.
Shape and manage marketing content for sales meetings
Establish and foster collaboration with sales force, sales training, key opinion leaders and executive leadership.
Lead sample strategy and management.
Responsible for field force resource and materials management.
Collaborate and maintain a high level of communication with cross-functional partners.
Responsible for budget coordination and management.
Ability to travel up to 30%.
Education and Experience
Bachelor's degree from an accredited institution required; Master's degree from an accredited institution preferred
Minimum 5 years of specialty sales/marketing experience required
At least 3 years product management experience in direct to physician or consumer marketing preferred
Healthcare industry experience with an established track record in managing industry-based marketing functions
Preferred Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
Digital marketing (Search, SEM/SEO, website development)
Consumer and/or HCP Media/NPP
Ability to develop key strategies and execute
Physician/KOL relationship experience
Ability to work across multiple stakeholders
Strong creative and critical thinking skills
Clear communication skills, both verbal and written
Strong interpersonal skills
Internal Number: 203373
AbbVie is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at abbvie.com/careers.