The International Fund for Animal Welfare (IFAW) is looking for an experienced digital marketing and fundraising professional to manage our U.S. and global efforts. This is an incredible opportunity to manage a global and growing digital fundraising program at a prestigious animal welfare and conservation organization, reaching millions of rsupporters and advocates worldwide.
The ideal candidate will have deep knowledge of digital marketing and fundraising fundamentals and the tools needed to support these efforts. The Manager provides direction and support for crucial aspects of digital marketing and fundraising, including strategy, planning, execution, messaging, creative development, analysis and optimization.
This role directly manages email marketing and supports the growth, cultivation and development of IFAW’s digital universe of subscribers, advocates and donors in the US and globally. The manager is the custodian of IFAW’s global email database, email marketing and online fundraising tools and is the in-house expert and educator on the provider tools.
Role and Responsibilities
Oversees IFAW’s digital fundraising strategy and execution, focusing on email marketing, with the goal to meet and exceed fundraising targets
Develops and maintains worldwide email calendar; collaborates with global program heads, marketing, fundraising as well as regional, in-market leads to determine priorities and messaging
Crafts fundraising strategies and creative based on programmatic organizational updates, supporter engagement goals and opportunistic events
Suggests creative and drafts compelling email messages for digital fundraising campaigns, oversees email list and supporter segmentation strategy
Manages and optimizes all touch points of supporter journeys: website and landing pages, donation forms, auto-repsponders and closing pages, automation series and follow-ups
Implements and maintains marketing automations and supporter journeys, as well as evergreen programs for monthly donor recruitment and stewradship, renewals, reactivations, middle and major donor stewardship
Monitors performance and analyses email and digital metrics to report on key fundraising metrics and ROI.
Suggests and implements plans to test and optimize email performance
Manages IFAW’s global email database, email marketing and online fundraising platforms
Manages the troubleshooting of technical issues when needed and when related to supporter’s flow, segmentation, transactions.
Assists in special projects as requested by other departments and teams
Manages relationships with external fundraising and database consultants
Qualifications and Education Requirements
Minimum 7+ years hands-on digital marketing & fundraising experience.
Deep understanding of digital marketing fundamentals and knowledge of how digital marketing and fundraising channels complement each other.
Proven track record directing large scale email marketing campaigns inclusive of strategy development, list segmentation, A/B testing and translation, experience with email service providers, CRM and website content management all a must
Direct experience working with donors and establishing programs that touch upon all phases of online engagement from acquisition and conversion to retention.
Experience working with databases, digital fundraising platforms and email automation platforms (e.g. Salesforce, SFMC, Springboard, Engaging Networks)
Comfortable working with program and operations teams to identify fundraising and engagement opportunities and produce effective creative and campaigns
Confidence with analytics and numbers; knowledge of Google Analytics and other industry reporting tools
Highly collaborative and skilled manager capable of collaborating with a multicultural, international team to meet demanding deadlines and fundraising targets while managing projects through outside vendors and internal staff.
Strong project management skills and attention to detail
Excellent written and presentation skills; effective interpersonal skills and ability to communicate clearly.
Bachelor’s degree in Marketing, Communications or other related fields or experience.
Some domestic (e.g. IFAW’s office in Yarmouth Port, MA.) and international travel required
About The International Fund for Animal Welfare
Founded in 1969, the International Fund for Animal Welfare saves individual animals, animal populations and habitats all over the world. With projects in more than 40 countries, IFAW provides hands-on assistance to animals in need, whether it's dogs and cats, wildlife and livestock, or rescuing animals in the wake of disasters. We also advocate saving populations from cruelty and depletion, such as our campaign to end commercial whaling and seal hunts.
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