Marketing Analyst (4959U) Haas School of Business 8756
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is:July 14, 2020
UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all.
Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.
The Office of Marketing and Communications designs and implements a comprehensive, unified marketing and communications effort for the Haas School of Business and its degree and non-degree instructional programs. The Office is responsible for managing the school's brand image by providing strategic marketing and communications advice and planning to the Dean, the Dean's Council, program directors, other senior staff throughout the School.
The incumbent possesses a passion for innovative analysis, processes that scale, and the wherewithal to develop findings and recommendations that transcend the numbers. S/he will apply their expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how prospective students interact with our marketing efforts. S/he understands funnels, ecosystems, user behaviors, and long-term trends in the pursuit of graduate education to identify opportunities for growth.
Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how prospective students interact with our content, identify growth opportunities, and execute on projects to drive growth and engagement.
Consults with internal stakeholders to gather and clarify data and reporting needs for complex business intelligence solutions and analytics.Writes queries, develops report templates, and dashboards.
Break down ambiguous problems by defining key success criteria, and developing data-driven and prioritized roadmaps to deliver results.
Performs predictive analysis and forecasting to provide information that supports organizational goals. Mines data to quantify relationships and identify issues warranting further analysis.
Monitor key performance indicators, make datadriven recommendations, and advocate for internal resources required to drive growth.
Build, forecast, and report on metrics that drive strategy and facilitate decision making for key business initiatives.
Conducts industry benchmarking analysis and develops quantitative business cases. Presents recommendations to managers.
Identify trends in the data to effectively communicate insights across the team.
Deliver insights and hypotheses that are informed by both competitive and web analytics.
Identifies and analyzes errors and problems for internal marketing and admissions teams, developing and applying functional solutions and / or conducting specific training as needed.
Conducts on-going analyses of data sources and data sets. Identifies issues and collaborates on developing solutions to data management challenges.
Participates in developing and / or delivering training to ensure stakeholder competence, data access, and optimal performance of BI tools and processes.
Career Development: By embracing the principle of student always
Attend classes to enhance expertise in job areas and improve communication.
Attend relevant campus training courses or classes to gain knowledge of or to become more proficient with campus policies and/or role relevant skills.
Seek additional training opportunities that allow growth within the position and to develop professionally.
A deep experience combining data-driven analysis, strong marketing intuition and judgment, and an ability to work well across a variety of teams to assess and solve problems.
Thorough knowledge of business intelligence functions, analytics, industry standards and best practices. Hands-on experience conducting customer segmentation, cohort performance, and customer funnel analysis.
Strong marketing acumen, with the ability to translate quantitative data into actionable insights and recommendations. Ability to communicate complex data concepts and reasoning in ways that marketing and admissions teams, senior management, and the wider organization will understand. Ability to produce high-quality, consumable reports and documentation in our marketing (HubSpot) and application (Slate) tools.
Detail oriented, with ability to manage time and organize competing priorities.
Bachelor's degree in related area and / or equivalent experience / training.
Experience designing and operationalizing data-driven marketing programs.
Proven ability to serve as a technical resource providing advice and counsel on business intelligence issues.
Thorough knowledge of relevant internal databases, BI applications and tools.
Salary & Benefits
This is an exempt, monthly paid position. Annual salary is commensurate with experience up to $110,800.00.
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.