The Admissions Marketing Content Specialist works closely with the Coordinator of Marketing & Communications to fulfill the varying marketing content needs to support prospective student recruitment goals and strategic student recruitment communication plans. The Specialist will utilize the entire on-campus community to gather creative, relevant, authentic and distinguishing content like student, alumni, and faculty stories for inclusion into enrollment marketing projects. The Specialist will support and assist with the development and creation of the content to be shared via video, pictures, web, and written word within tight deadlines. The Specialist will collaborate with a wide range of campus constituencies, including the College’s Office of Marketing & Communications.
Education required to ensure success in this position:
Experience required to ensure success in this position:
1-2 years of related experience in communications, content creation and marketing.
Special skills, knowledge and abilities:
Excellent written/verbal communication skills, as well as creative vision that appeals to the prospective student audience.
Familiarity with tools like Adobe Suite, video editing/Youtube, social media channels, photography, and Wordpress CMS.
Ability to respond quickly to the demands of the recruitment cycle and to prioritize projects appropriately
License, certification, or registration necessary:
Valid Driver’s License
Required background checks
Ability to navigate campus/public buildings and grounds
Ability to travel independently by car and/or plane
Ability to occasionally lift up to 20 lbs.
Professional office environment with interruptions and noise due to frequent visitors, students, staff and faculty
Occasional travel required for meetings, conferences, etc.
Ability to operate the following vehicles or equipment:
Standard office equipment: computer, fax, phone, etc.
Vehicle – college vans/cars
About Berea College
Berea College achieved national distinction as the first coeducational and interracial college in the South. With an emphasis on service to the people of Appalachia and beyond, Berea enrolls 1,600 students from 40 states and 70 countries. The College has a longstanding commitment to interracial education; here, people of different races seek to learn from and about each other, while also living together. Berea is among the most racially diverse private liberal arts colleges in the United States. It admits only students whose families are unable to afford the high cost of tuition and awards each of them a Tuition Promise Scholarship, meaning no student ever pays tuition. Berea’s students excel in the College’s supportive but demanding academic environment, and many are the first in their families to graduate from college. The College is one of nine federally recognized Work Colleges, and all students hold a position in which they work 10-12 hours per week. Washington Monthly Magazine has consistently ranked Berea in the top 3 of Liberal Arts Colleges for its success in educating and graduating academically talented, low-income students who become service-oriented leaders in their professions and communities; in 2016 and 2017, the magazine ranked it number 1.