Assistant Director of Marketing and Communications
Landmark Christian School, a private school south of Atlanta, is seeking a highly energized marketer with digital marketing finesse and excellent verbal and written communication skills, an influencer in social media, a designer’s eye and hands, one with an understanding of online user behavior and analytics, search engine marketing (SEM) expertise, and lead nurturing ability to contribute to and implement strategic digital marketing campaigns from concept to execution. The Assistant Director of Marketing and Communications is a full-time employee reporting to the Director of Marketing and Communications and joins the MARCOM Specialist in the award-winning MARCOM office.
The Assistant Director of Marketing and Communications is passionate about marketing strategy and execution teaming with the Director of Marketing and Communications and MARCOM Specialist in meeting the demands of a fast-paced, service-based office helping to best communicate the school’s mission and value proposition to all constituents at the highest level of excellence and scrutiny. The Assistant contributes to developing and implementing the strategic marketing plan increasing brand awareness, driving enrollment, attracting donors, as well as creating, leading, and project management of content and media across multiple channels including social media, public relations, website, organic and inorganic search from conception to distribution. The Assistant helps define and uphold the Brand Standards and Guidelines of Landmark Christian School. This position requires an expert in creative and technical writing, social media, and marketing skills along with day-to-day working knowledge of graphic design, photography, and videography. A passion for learning and innovation is needed to evolve with the fast-pace of technology.
Presentation of Responsibilities
The Assistant Director bridges the technical components of website and online management with creative marketing aspects generating the most effective Admission and Advancement campaigns and assuring a highly visible and captivating online presence for all aspects of Landmark Christian. The Assistant Director has a thorough understanding of inbound marketing techniques for private schools and effectively utilizes the web and the Landmark website as a sensitive and highly effective marketing tool working seamlessly with the Landmark webmaster and Director of MARCOM to help increase the value of the website. The Assistant Director assists in planning and executing MARCOM components including brand management, SEO/SEM, Advancement and Admission campaigns, lead nurturing, email communications, and takes the lead in social media. The ability to define, understand, and respond to target audiences, and to generate quality traffic leading to conversions (inquiries, applications, donors) is an expected competency in our successful marketing efforts.
Content Writer and Editor - Communications Expert
Excellent written, verbal, and editing skills are a must. On a daily basis, this communications expert curates copy, photographic and videographic content that masterfully articulates the mission, vision, and core values of Landmark Christian and contributes to communications and representation of the Landmark brand across departments. They develop and utilize keywords and messaging in weekly blogging/vlogging, online and print magazines, social media outlets, school review websites, and relevant platforms to greatly enhance the overall quality of online presence, emphasizing our brand, improving campaign results, and driving successful SEO efforts. The role includes collaborations within the MARCOM team, across departments, and to those we serve daily within and outside of the Landmark community.
Social Media Expert
Social media management is a critical component of the job responsibility and encompasses a healthy portion of the daily calendar. The Assistant Director manages and measures effectiveness of all Landmark social media platforms including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube by curating and publishing unique content and photography/videography, and utilizing specialized apps for social media outlets and incorporating best practices that increase targeted followers and stimulate interaction, sharing, and engagement - a true influencer. The Assistant thoughtfully calendars social media posts to support MARCOM and other departments’ goals, builds and maintains a team of social media contributors, and helps write and uphold social media usage policy.
Analyst and Strategist
The Assistant Director is collaborative and a strategic thinker understanding user behavior, information architecture, and analytics. This scholar revels in the data generated by analytics tools, determines ROI, and explains how to improve marketing performance and enhance digital marketing efforts.
A designer’s eye and hand is a must for the Assistant Director. The Assistant contributes to the various creatives (ads, social media, infographics, brochures, videos, photos, and other marketing materials) by generating text and graphics that capture users’ attention and engagement and evoke the desired user response. They lead social media accounts with design and content equally and masterfully represented. Proficient knowledge of design programs (Adobe and Microsoft Suites and social media editing apps) is necessary and used daily.
As curator of content, the Assistant Director seeks daily photographic and videographic opportunities, takes or directs the shoots, edits for digital publication, and maintains an organized photography and videography database. Adobe Lightroom and Adobe Premiere Pro, iMovie, as well as social media editing apps, are used daily.
Strong analytical, organizational, project and time management skills
Highly detail-oriented with ability to effectively multi-task in a fast-paced, highly productive office with the highest standards of excellence
Eagerness for professional development and the ability to independently and quickly learn new technologies and skills through online research and self-study, and work through challenges
Ability to work and contribute collaboratively, managing competing and changing demands, and meeting timelines
Excellent creative and technical writing, and verbal communication skills
Strong graphic design, photography, and videography skills and experience with Adobe Suite including Photoshop, InDesign, Lightroom, Premiere Pro, Google Docs, and Microsoft Suite Products, as well as social media editing apps, iMovie, etc
Highly customer service focused with ability to effectively work with the customer under short timelines and highest expectations
Ability to effectively represent Landmark Christian School at internal and external events held during and out of school hours
Executive presentation and report packaging skills
Professionally handles and responds to critique of work to better the results
Digital marketing experience or closely related role with a strong history of meeting or exceeding goals
Demonstrated success and knowledge in social media marketing and analytics - A true influencer in social media
Proficiency in Adobe Creative Suite and Microsoft Suite products, having strong graphic design and videography/photography and editing skills
Ability to live stream major campus events via social media channels (tripod usage, strategic phone/camera placement, communicate with presenters, etc.)
Solid understanding of all relevant and changing social media platforms, paid and organic digital marketing tools, SEO, SEM, PPC, and content marketing
Demonstrated ability to develop, implement, and analyze marketing strategies
Experience in a creative and technical writing role
Bachelor’s Degree in marketing, communications, graphic design, social media, advertising, or related studies
The successful candidate will be a Christian, who has a commitment to Christian education, and whose daily walk with Christ is evident in all they do
Please submit a cover letter, resumé, digital portfolio, and references to Emily Torrenga, Assistant to Head of School, at email@example.com.