Position Summary: This position manages internal client marketing relationships to conceptualize and develop marketing materials and for various college departments/divisions.
Essential Job Duties and Responsibilities: • Attend and contribute to weekly production meetings for new project and ongoing project evaluation. Ensure proper distribution of materials both online and in print. • Provide creative and strategic direction for publications, print advertising and collateral, digital media and photography in the generation of projects, ensuring maintenance of marketing objective and themes. Maintains appropriate strategic planning and production consultations with leadership. • Coordinate the work of the production teams, including graphic designers, copy writers, photographers, web team and multimedia producers in the production of materials from conceptualization to delivery, setting timelines, deadlines, production schedules and budget allocations for each project. • Perform market research on a project basis, as needed. • Write copy for print, social media, traditional media and web, including but not limited to advertisements, brochures, blogs, mailers, web content, radio and tv spots, social media posts, and video. • Maintain a schedule of and status report for all ongoing and upcoming marketing projects and report on a weekly basis to the leadership as well as having such information available for managing tactics and working with production team. • Keep a record of all marketing projects that have been employed on behalf of the college, including detailed budgets associated with such campaigns. Work closely with leadership to maintain a current accounting of all executed and planned expenditures. • Serve as a peer reviewer of all marketing collateral and campaigns for the college to ensure accuracy and consistency of marketing tactics. • Oversee the production of accurate mailing lists for all marketing campaigns for the college and work to ensure that such lists are appropriate and compelling for employing college marketing tactics. • In collaboration with leadership and other members of the divisional team, coordinate work-flow systems, policies, and procedures for the marketing unit. • Regular attendance on campus is required for this position. • Other duties as assigned.
Minimum Required Knowledge, Skills and Abilities: • Bachelor’s degree required. • At least five (5) years’ experience in marketing, or a marketing related field. • Exemplary professional written and oral communication skills are required along with an understanding of marketing. • Ability to take client requirements and translate them into marketing strategies and tactics. • Demonstrated ability to perform multiple tasks in a fast-paced, deadline-driven office environment. • Proactive and work well independently or as part of a team.
About Washtenaw Community College
For over 50 years, WCC's open-door admissions policy, affordable tuition rates, and high-quality classes have attracted students from local communities and around the world. More than 18,000 register for credit classes each year, and thousands more enroll in non-credit LifeLong Learning classes. WCC's diverse student body includes more than 1,000 students from over 100 foreign countries.WCC's small classes allow for lots of individual attention. The average class size is 22 students. That's a fraction of the size of many basic classes at four-year colleges and universities.WCC also emphasizes convenience. It offers classes seven days a week, at night, and online. And transferring is easy because WCC has agreements with four-year schools throughout Michigan.