Impact Confections is a confectionery company producing the fastest growing Sour Brand in the U.S. The company offers a balanced mix of everyday and seasonal candies through its two leading complementary brands, WARHEADS ® and Melster ® Candies. Impact Confections located in Janesville, Wisconsin, and is seeking a Director of Marketing.
Plans and directs strategic marketing of organization's products and services.
Establishes strategic marketing plans for products and services.
Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Develops and manages marketing operating budget.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Serves as liaison with outside agencies on ongoing promotional campaigns.
Oversees development and production of promotional materials.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitive products and marketing activities.
Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
The ideal candidate will meet the following qualifications:
Bachelor’s Degree in Marketing or another related field and 10+ years of related experience and/or training.
Prior experience working with seasonal products in the Consumer Packaged Goods (CPG) industry.
Working knowledge of Microsoft Office with proficiency in Word, Excel and Power Point.
Highly experienced in working with industry data; leveraging IRI or Nielsen data.
Excellent understanding of consumer marketing.
This is a “hands –on” role, must be able to create and execute
Highly experienced with social media, on-line advertising/marketing and television advertising
New product development experience
Strong agency relationships
Excellent leader and team builder
Telecommuting is allowed.
About Impact Confections
Impact Confections manufacturing now owned by Kua Candy is seeking an experienced Research and Development- Food Scientist at it’s Janesville, WI location.