To develop and execute growth marketing strategies for assigned Geisinger institutes and platforms.
Establishes effective relationships with institute and platform leadership to work toward a shared purpose by collaborating, partnering and cooperating with others to accomplish goals.
Assists with marketing planning, research and analysis to develop a comprehensive marketing positioning strategy for assigned institutes and platforms. Utilizes analytical and critical thinking to interpret data and understand and respond to industry and market trends as they relate to relevant clients. Understands institute, platform and department business plans and growth goals.
Works collaboratively with a cross-functional team to develop and execute integrated strategic marketing plans to drive customer acquisition, retention and engagement for Institutes, core clinical service lines and platforms.
Monitors and evaluates marketing strategies, plans, messaging, and programs to maximize revenue growth and market share.
MAJOR DUTIES AND RESPONSIBILITIES:
1.Helps develop proactive marketing strategies, marketing plans and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned Geisinger clinical institutes and local platform.
Internal Number: 55114
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh Food
Farmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencing
programs, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.
Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers.
What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.