Our Client, a leading provider of analytical equipment and services, is currently seeking candidates for a Marketing Specialist. This individual will assist in the development and execution of marketing strategies, including content development, website strategy and maintenance, social media strategy and execution, paid search and advertising, email marketing, and analytics and reporting.
Located just East of Downtown Pittsburgh, this company offers paid training, excellent growth and stability, competitive salary and benefits, and the opportunity to work with cutting-edge proprietary technology.
Define and execute effective web and social media presence
Suggest compelling topics and contribute content for blog, social channels, etc.
Oversee paid search and digital advertising campaigns; work with appropriate vendors to monitor results and adjust as needed
In collaboration with Marketing Manager, sales, product management, plan and execute integrated marketing campaigns to drive leads and brand awareness
In collaboration with Marketing Manager, sales, product management, plan and execute inbound and outbound marketing activities
Monitor and report on identified KPIs for marketing campaigns
Collaborate with sales, business development, marketing teams on lead generation and lead nurturing programs to promote customer retention
Monitor SaaS marketing best practices and make recommendations on new marketing strategies and/or tools
Monitor competitor messaging and marketing strategies to maintain differentiation and competitive advantage
Monitor industry trends to leverage opportunities for content, messaging, and other marketing opportunities
Develop and create marketing materials, such as sales and product collateral
Write, proofread, edit creative and technical content across different medium
Work with external agencies and vendors to execute marketing programs
2-5 years of experience in marketing, preferably at least 2 years in SaaS marketing
Bachelor's degree in marketing or marketing-related degree or equivalent professional qualification
Knowledge of SaaS marketing and best practices
Familiarity with paid search and advertising
Excellent written and verbal communication skills including technical writing
Ability to effectively work under tight deadlines, manage projects independently and handle a variety of assignments simultaneously
Team-leadership skills; excellent people skills and an upbeat and enthusiastic attitude
Strong computer skills
Experience with HubSpot or similar marketing automation tool
CRM administration experience a plus
Working knowledge of Adobe Creative Suite
Experience with analytics tools and reporting
Internal Number: 19177
About AC Coy
The most pressing issue for businesses today is the quest for growth, and more than innovation, operations or even customer relationships, CEOs are looking for talent and leadership to secure and sustain it. People are truly an organization’s greatest asset.
With an active nationwide database of more than 500,000 seasoned professionals, A.C.Coy employs the latest tools to manage effective recruiting. The technology helps to quickly identify and contact the right candidates with the skills and experience clients need.
The tools that A.C.Coy uses provide a unique perspective regarding culture, performance, leadership, and team "fit". And our integration methodology ensures that new leaders are integrated quickly and successfully without breaking stride.