The School of Business is seeking a full-time Director of Marketing & Communications (Publicity/Marketing Director, UCP 9). The incumbent will follow a dual reporting structure to both the School of Business' Associate Dean of Faculty & Outreach and the University's Vice President for Communications. The position will provide vision, leadership, and direction to advance recruitment, engage audiences, and support the School's brand and reputation. The position will be based at the Storrs campus and will require occasional travel to campuses in Hartford, Waterbury, and Stamford. Occasional evenings, weekends, and out-of-state travel are also required in support of school programs, activities, or professional development opportunities.
DUTIES AND RESPONSIBILITIES
Include but are not limited to:
Managing the operation of the Office of Marketing & Communications with a team of professional staff engaged in copywriting, graphic design, multimedia production, web development, social media, CRM, and more.
Planning and implementing timely marketing, communication, and recruitment strategies to promote the School to its audiences and prospective students across marketing channels.
Strategizing and overseeing media buys, sponsorships, and other key marketing opportunities; managing the School's interaction with third party vendors.
Preparing or supervising the preparation of advertising and marketing materials; providing strategic oversight and art direction to ensure brand standards.
Recommending staffing needs, hiring, supervising and evaluating staff, determining work assignments, etc.
Providing reporting and analysis of websites, social media, email marketing, and other marketing efforts.
Serving as a resource and advising academic departments, programs, and administrators regarding marketing and promotional needs.
Managing the Office of Marketing & Communications and the School's central marketing budgets.
Implementing and coordinating policies, procedures, and services.
Keeping informed of current marketing trends and best practices.
Representing and promoting the School at appropriate regional and national conferences.
Bachelor's degree in communications, marketing, or a related field.
Minimum 5 years of relevant experience.
Demonstrated supervisory and administrative experience in a collaborative and creative environment.
Demonstrated experience and skill in strategic marketing and art direction using best practices in all forms of media (i.e. print, digital, social).
Proven experience managing advertising campaigns, including the media buy process, creative development, and analysis of data to determine effectiveness.
Proven experience working with external media buying agencies and other vendors.
Demonstrated experience taking initiative, setting priorities, meeting deadlines, and making decisions using sound judgment.
Proven excellent writing and editing skills as demonstrated by way of application materials submitted including applicant's resume, cover letter and the names and job titles of three (3) professional references.
Demonstrated excellent interpersonal and oral communication skills, and the ability to work effectively and build strong relationships with staff, faculty, external constituents, and the media.
Willingness and ability to work flexible and/or irregular hours.
Willingness and ability to travel in-state and out-of-state in support of school activities.
Master's degree in business, communications, marketing, or related field.
Eight years of relevant experience.
Demonstrated experience supporting marketing and communications efforts within a higher education academic institution.
Knowledge of audience and community to be served, such as prospective business students, alumni, donors, etc.
Knowledge of web development and/or CRM best practices.
This is a full-time position based in Storrs, CT.
Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #494332 to upload aresume, cover letter,and contact information forthree (3) professional references.
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
This job posting is scheduled to be removed at 11:55 p.m. Eastern time on February 24, 2020.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University's teaching, research, diversity, and outreach missions, leading to UConn's ranking as one of the nation's top research universities. UConn's faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
See Job Description
Internal Number: 494332-2276_1581370473
About University of Connecticut
The University of Connecticut is a national leader among public research universities, with more than 30,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.