The Marketing Communications Specialist is responsible for supporting the Marketing and Communications activities in the CHRISTUS Health System, which includes four adult acute care hospitals, dozens of clinics and outpatient centers and many other programs and facilities.
Under the direction of the CHRISTUS Marketing/Communications Director, the Specialist will support and assist with marketing and communication activities in the ministry for both new and existing services to achieve strategic growth and improve the health and wellbeing of those we serve. This position works on a variety of marketing and communication activities relative to promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
The Specialist will work to fulfill expectations related to marketing, advertising, branding/signage, communications and PR tactics, including executive communications support, special events, sourcing and identifying impactful content, internal communications, internal signage and some types of physician marketing and communications support.
The Specialist is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, community and political leaders and CHRISTUS board members and Associates. The Specialist will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Specialist may also be called upon to speak on the ministry's behalf.
Work with CHRISTUS Marketing/Communications Director to support and implement effective Marketing/Communication plans that achieve ministry goals, including increasing or maintaining the value of the brand, increasing patient volume, growing appropriate service lines and improving the health and wellbeing of those we serve.
Support media/public relations and branding by identifying, sourcing and collecting valuable content for a variety of media, including social media, pitching to traditional media and other internal and external modes of communication that require fresh, impactful content weekly, if not daily. Conduct internal interviews and write summaries, captions or descriptions to capture this content as necessary.
Provide direct executive communications support, including but not limited to memo, letter and email writing; PowerPoint presentation creation; talking point and speech creation and refinement. This could also include video direction support for use in executive presentations or assisting in video recording of executives for key message needs.
Coordinate and support internal communications, publications, crisis communications, digital and internal signage. This includes crafting and distributing internal ministry communications, writing and directing internal or local publications, supporting crisis communications activities, and overseeing local internal signage.
Manage ministry special events. This may include hosted opportunities to grow volume, such as women's events or public events such as ground breakings that require targeted invitations; publicity support; setup, décor and menu planning and oversight; speech and talking point coordination; and success measurement. It could also include participation in others' events, such as health fairs, that require assistance with booth displays, signage, setup and staffing.
Become familiar with local stakeholders and develop positive relationships with them, including physicians, ministry leaders and key experts who may need to speak to the media on behalf of CHRISTUS. Collaborate across departments to achieve ministry goals and department KPIs.
Adhere to CHRISTUS Health's new brand standards, which direct things like image choice, messaging and tone, and font and icon selection, to create a consistent CHRISTUS brand in the market and across the system.
Represent CHRISTUS Marketing/Communications on various internal committees and task forces, as requested.
Manage and maintain vendor relationships, as appropriate to responsibilities.
Fulfill other duties assigned.
Bachelor's degree in communications, public relations, marketing, business or related field required.
Strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.
Experience collaborating successfully, including excellence in customer service and customer satisfaction.
Ability to make effective presentations to various stakeholders including physicians and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must possess a professional demeanor.
Ability to use a computer for extended periods of time, including word processing, presentation, spreadsheet, and other various programs.
Ability to work extended hours on occasion, including some weekends and evenings.
Ability to prioritize work, multitask, set priorities, create schedules and meet deadlines.
Must be able to work rapidly, under pressure, and with frequent interruptions.
Ability to handle confidential information responsibly.
Three to five years of experience in marketing, corporate communications and public/media relations.
Health care experience highly preferred.
Experience at an advertising or public relations agency may be helpful.
CHRISTUS HEALTH is an international Catholic, faith-based, not-for-profit health system comprised of almost more than 600 services and facilities, including more than 60 hospitals and long-term care facilities, 350 clinics and outpatient centers, and dozens of other health ministries and ventures. CHRISTUS operates in 6 U.S. states, Colombia, Chile and 6 states in Mexico. To support our health care ministry, CHRISTUS Health employs approximately 45,000 Associates and has more than 15,000 physicians on medical staffs who provide care and support for patients. CHRISTUS Health is listed among the top ten largest Catholic health systems in the United States.