Marketing Strategist - Communications and Marketing - (20001070)
Tufts University offers certificate and degree programs across seven graduate and professional schools and open enrollment options through University College. In addition to world-class existing programs, we are launching new programs to meet the needs of emerging industries and prepare students for career success.
We are looking for a marketing strategist to join a growing central enrollment marketing team to develop new strategies to reach prospective students, bring best-practice campaigns to market, and grow our audiences. Your work will have a big impact on our students and the University.
University Communications and Marketing (UCM) oversees marketing and brand management, public relations, and content development for the university. In partnership with schools and programs, UCM develops marketing strategies and communications across channels.
The Marketing and Branding group develops strategies and manages implementation plans to support fundraising, enrollment, and brand awareness.
The enrollment marketing strategist is a key partner to school leadership - from Deans to Admissions Directors, communication teams to business development - to meet enrollment and revenue goals.
Success in this role requires extensive experience developing marketing strategies and messaging for higher education enrollment, hands-on tactical and project management skills, and the ability to interface with University administrators and faculty to understand the nuances of the programs you will market, communicate strategies and results, and hear feedback to continually improve marketing efforts.
In addition, you will have the interpersonal and management skills to develop strong working relationships with departments throughout Tufts, including technology, finance, communications, and student services.
Develops a deep understanding of the programs in the portfolio, including audience targets, market share, and curriculum
Builds and sustains strong relationships with colleagues at each school in the portfolio, including deans, admissions directors, and communications directors
Recommend marketing strategies and tactical plans based on data and analytics; presents analytics to business partners on quarterly basis to help inform decision-making
Oversee day-to-day implementation of tactical plans, from paid search to OOH advertising to messaging development
Manages external vendors and freelance creative teams, while also being a hands-on producer
Collaborate with School Communications Directors and Admissions to develop annual marketing plans to support enrollment goals with clear metrics to track success
Leads the strategic brief process and works collaboratively with colleagues across multiple departments to develop and deliver projects that are part of the marketing plan
Remains current on trends and best practices in marketing, with a focus on higher education and enrollment
Presents progress-to-date to a wide-range of stakeholders, instilling confidence in recommendations and direction
Tracks project deadlines and budgets.
Skills and Experience Required
B.A./B.S. in marketing, communications, or related field
Minimum of 5-7 years in online marketing with a record of achieving established targets
Proven track record as a relationship builder and thought leader
Strong attention to detail
Mastery of both print and digital marketing and communication channels
Confident and engaging presenter
Preferred Skills and Experience:
Demonstrated success in managing major strategic projects across print and digital channels
Engaging and confident presenter
Ability to manage multiple priorities and projects concurrently, in a fast-paced environment
Ability to collaborate with colleagues across a complex, matrixed institution
Flexible thinking and nimble problem-solving
Strong writing and editorial skills
Prior experience in enrollment marketing/higher education.
Experience with Hubspot, Salesforce Marketing Cloud, Google Ad-Words, Slate, Adobe Photoshop, and Tableau
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Primary Location: United States-Massachusetts-Medford/Somerville
Job: Communications and Marketing
Organization: Univ Rel - Comms & Marketing
Employee Status: Regular Schedule: Full-time
Job Posting: Jan 27, 2020, 4:29:07 PM
Internal Number: 20001070
About Tufts University
Tufts is a leader in American higher education, distinctive for its success as a moderately sized university that excels at research and providing students with a personal experience. Our unique combination of research and liberal arts attracts students, faculty and staff who thrive in our environment of curiosity, creativity and engagement.