Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
Responsible for marketing strategy and executing marketing plans for McKelvey School of Engineering Professional Education programs that best promote Professional Education degree and non-degree programs in order to increase program awareness, grow market share, drive enrollments, and increase revenue.
PRIMARY DUTIES AND RESPONSIBILITIES:
1. Develop, implement, and manage a data-driven aspirational marketing strategy that addresses desired target audiences, the broader marketing environment (regional, national, and global) for those audiences, and competitors from regional institutions and national peer institutions.
Ensure the strategy aligns with University and McKelvey marketing approaches.
Incorporate marketing best practices, particularly those that apply to higher education and workforce training.
Ensure the overall marketing strategy describes a Professional Education brand strategy.
Formulate measures of merit to assess and assure progress toward the strategy.
2. As informed by the Professional Education marketing strategy, conceive and execute a set of data-driven, program-by-program marketing plans that encompass campaigns and tactics designed to achieve specific program enrollment and revenue goals. Specific responsibilities include:
Formulate integrated marketing campaigns and associated tactics to desired target audiences such as prospective students, corporate partners, students, alumni, faculty, and others to promote the value of Professional Education Programs.
Manage digital marketing efforts that such as website presence, landing pages, SEM/SEO/PPC, outbound email, social media, blogs, and other tactics that drive awareness of an engagement for Professional Education programs.
Manage traditional marketing efforts to include development of collateral material, ad buy strategy and implementation, direct mail campaigns, and other related activities.
Perform ongoing market research and trend analysis to guide marketing efforts.
Manage marketing service providers.
Present program information to various groups and at various venues and recruiting events.
Regularly report on the results of marketing efforts to the Professional Education team.
3. Function as the Professional Education marketing process owner.
Using data derived from Professional Education marketing processes, continually seek opportunities to refine and improve them.
Measure and ensure marketing processes are being followed.
Coordinate and work with other Professional Education team members on marketing process execution.
Using process metrics, regularly report out on status of marketing process execution.
4. Collaborate with key stakeholders on Professional Education marketing efforts.
Partner with Professional Education Program Directors, the Director of the Technology and Leadership Center, the Director of Recruiting, and the Student Advisor on the marketing strategy and marketing plans.
Work with the McKelvey School of Engineering Communications Team to ensure that all Professional Education marketing initiatives are aligned with School and University marketing policies and plans and to secure support for marketing efforts as required.
Actively collaborate with peer marketing programs at the University and with other strategic partners to create strong, mutually beneficial marketing relationships.
5. Perform other duties as assigned.
Bachelor's degree in marketing or related field and five years of experience.
Critical Skills and Expertise:
Marketing expertise, particularly strategy development and digital marketing.
Action-oriented and exceptional results orientation.
Superior time management and organization skills.
Ability to organize work independently.
Basic project management expertise and ability to manage multiple projects in parallel.
Expertise in data analysis and a process orientation.
Ability to form productive cross-functional relationships and work partnerships.
Creates positive impression on others that gains the respect and confidence of others.
Works effectively with diverse publics, including teammates, students, faculty and senior staff.
Availability for evening/weekend programs and activities and willingness and ability to travel, if required.
A commitment to Washington University in general and to Professional Education in particular.
Internal Applicant Instruction:
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Department Name/Job Location:
This position is in the Professional Education Department. This position is for the Danforth Campus in the McKelvey School of Engineering.
Meetings with customers, training partners and third-party vendors may occasionally take place at other locations. Periodic travel within the St. Louis metropolitan area and outside the St. Louis metropolitan area to support events will occur.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.