Marketing Specialist 4965BR SCB Marketing & Recruitment Saunders College of Business
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 117A
Detailed Job Description
Please note-this position may require attendance at occasional night and weekend events. Must be willing to travel to off campus events. POSITION SUMMARY Position reports directly to the Director of Marketing and Communications in the Saunders College of Business. Supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College and its programs. Excellent written communications skills to cover content creation and management for print and electronic publications, social media, and advertising initiatives. Includes research and writing both original text and the redrafting existing text for department deliverables. Also, provides administrative support to the department.
MAJOR RESPONSIBILITIES Communications Research and Writing
Creates written copy for department materials including print and electronic publications, social media, news stories, newsletters, news briefs, and event listings, and advertising.
Responsible for research, including gathering and fact checking information to prepare accurate written copy while meeting deadlines. Research includes identifying publication and distribution issues and opportunities.
Provides copywriting, editing and proofreading of department materials as they are readied for publication. Research includes identifying publication and distribution issues and opportunities.
Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders strategy. Content management includes executing content creation calendar covering an optimal mix of marketing outlets including: onsite displays, internal and external websites, social media posts and influencers, email distribution, print and outdoor advertising.
Analyzes digital reports including Google Analytics, Social Media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving effectiveness of content marketing plans.
Digital Media Management
Serves as primary content webmaster for saunders.rit.edu, applying metrics driven, goals orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results
Works with Saunders Technical Support, RIT Production Services, and ITS to address programming needs.
Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages optimal mix of social media sites to maintain and coverage on each.
Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information
Coordinates the dissemination of marketing materials via the website, email, social media, and in print.
Identifies opportunities social media, internal distribution lists, and custom or purchased lists.
Supports all marketing and communications and objectives including admissions activities, prospect and applicant communications series, and event promotions.
Works with recruitment and promotions personnel to support pre and post event marketing and promotions to increase attendance and awareness of Saunders events
Maintains on-campus communication assets such as display cases and brochure holders.
Administrative Support Provide administrative and budget support
Required Minimum Qualifications
Bachelor's Degree preferably in marketing, communication, public relations, English, journalism, or related field.
Minimum 1-3 years of related experience
Requires strong writing and communication skills.
Must be comfortable with working with digital media including website management, social media, and email distribution.
Previous experience designing or managing websites. Basic knowledge of HTML and ability to resize photo and graphic files for web use is needed.
Requires strong organizational skills and attention to detail, as well as the ability to work well in a fast-paced, deadline-oriented and goal-driven environment.
Required Application Documents Cover Letter, Curriculum Vitae or Resume, List of References, Writing Samples
How to Apply
In order to be considered for this position, you must apply for it at http://careers.rit.edu/staff. Click the link for search openings, and in the keyword search field, enter the title of the position or the BR number.
Please submit the following: cover letter, resume/CV and upload the following attachment:
Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 5MG attachment size)
Please note: Applications that do not include the required submissions above will not be considered for this position
In addition of the two writing samples, candidates may choose to upload an attachment as a 1-page summary of social media highlighting posts or strategies
Additional Details The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources.RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities.RIT provides reasonable accommodation to applicants with disabilities, veterans or wounded warriors where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to Careers@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the Great Colleges to Work For. RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
Copyright 2017 Jobelephant.com Inc. All rights reserved.
THE UNIVERSITY AND ROCHESTER COMMUNITY:RIT is a national leader in professional and career-oriented education. Talented, ambitious, and creative students of all cultures and backgrounds from all 50 states and more than 100 countries have chosen to attend RIT. Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career education and experiential learning. With approximately 15,000 undergraduates and 2,900 graduate students, RIT is one of the largest private universities in the nation. RIT offers a rich array of degree programs in engineering, science, business, and the arts, and is home to the National Technical Institute for the Deaf. RIT has been honored by The Chronicle of Higher Education as one of the “Great Colleges to Work For” for four years. RIT is responsive to the needs of dual-career couples by our membership in the Upstate NY HERC.Rochester, situated between Lake Ontario and the Finger Lakes region, is the 79th largest city in the United States and the third largest metropolitan area in New York State. The Greater Rochester region, which is home to over one million people, is rich in cultural ...and ethnic diversity, with a population comprised of approximately 16% African and Latin Americans and another 7% of international origin. It is also home to the largest deaf community per capita in the U.S. Rochester ranks 3rd among the best metropolitan regions for “raising a family" by Forbes Magazine; 6th among 379 metropolitan areas as “Best Places to Live in America” by Places Rated Almanac; 1st in Expansion Management Magazine’s ranking of metropolitan areas having the best “quality of life in the nation”; and is among Essence Magazine’s “Top 10 Cities for Black Families.”