Job PurposeThe Marketing Specialist for the Division of Strategic Partnerships and Applied Research Office of Partnerships and Outreach is a critical communications team member that furthers the visibility of the Division. The Marketing Specialist reports to the Director of Communications and Events and has the opportunity to collaborate with other directors across the division providing input and guidance on the development of campaigns and then analyzes the outcomes to demonstrate the return on investment of not only paid campaigns, but email marketing, organic social posting and search engine optimization work. The employee manages multiple deadlines and strives to stay up-to-date on current trends in digital marketing and emerging technologies.
Monitor, adjust and track analytics on a daily, weekly and monthly basis to report on effectiveness of digital channels in meeting their goals. This includes, but is not limited to review of data in native social platforms, Google Analytics, and Salesforce. Individual campaign reports will be compiled and presented at monthly campaign meetings. Data collection will result in analysis and recommendations that will assist with decision making related to the communications team's efforts. Contribute to social media documented strategies and ensure we are meeting those set goals.
Develop paid campaign plans that target audiences on a variety of outlets. Research new trends and tools to effectively manage campaigns. Perform market and audience research that drive interest in attendance of events as well as research individual and corporate targeting for self-pay courses and programs. Contribute to social media accounts including but are not limited to Facebook, Twitter, Instagram and LinkedIn. Regularly review and update search engine optimization (SEO) needs for the web and paid advertising. Maintain knowledge of SEO best practices and apply those strategies to websites and blogging platforms that communications team maintains. Special projects as assigned. Unanet completion.
Bachelor's degree and two years of experience. Knowledge of use and best practices for Search Engine Optimization. Knowledge of use and best practices for Google Ads, LinkedIn Advertising. Ability to develop customized Google Analytics reports. Experience using customer relationship management (CRM) such as Salesforce and Marketing Cloud preferred. Knowledge of use and best practices for social media. Strong problem-solving skills. Comfortable publishing and contributing to social media accounts. Excellent communications skills. Strong time management skills.
Background in marketing and communications. Technologically savvy. Proficient with Microsoft Office suite.
A criminal background investigation is required for the hired candidate and the results may impact employment.
Salary and Benefits$54,000 annually and a contract that offers annual leave, holidays, sick days and tuition remission. Contractual employees scheduled to work 30 or more hours per week may be eligible for subsidized health benefits coverage.
This position will be open for a minimum of 14 days. Cover letter and resume are requested, but not required.
Internal Number: 190000T6
About Towson University
The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).