UNC Greensboro is seeking an ambitious marketing professional who thrives on creativity, strategy, and new ideas. If you’re a data nerd who is comfortable wearing many hats, we want to talk to you!
The Enrollment Management division is hiring a digital marketing specialist to join our New Student Marketing team. Day-to-day responsibilities will be website management (including content strategy and SEO), digital campaign oversight (display, paid search, etc.), and support for regular reporting and analytics.
The ideal candidate has a bachelor’s degree and 5+ years work experience in SEO, writing for web, and digital ad management (including SEM). Previous work in CMS platforms (like WordPress) is required. Experience with social media and email marketing is a perk. Higher education industry experience helpful, but not required.
UNCG is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran.
Individuals with disabilities requiring disability-related accommodations in the application and interview process, please email us at firstname.lastname@example.org. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. If highest degree is from an institution outside of the U.S., final candidates are required to have their degree verified prior to start date.
UNCG participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
Bachelor's Degree and at least five years experience related to the job duties required.
Additional preferred qualifications:
• Bachelor’s degree in Marketing, Communications or related field. • 5 years digital marketing experience including campaign management and marketing automation. • Proven ability to manage complex projects with multiple stakeholders to deliver results in a fast-paced, deadline-driven environment. • Highly detailed-oriented and possess the ability to execute with minimal direction. • Prior work in a Content Management Systems (CMS) such as WordPress. • Prior implementation of Search Engine Optimization best practices. • Prior work in a Customer Relationship Management (CRM) platform, such as HubSpot or Pardot. • Prior experience working in Google Analytics and other reporting platforms. (Google Certification a plus.). • Working knowledge of HTML/CSS and the Adobe Creative Suite.
Internal Number: 998527
About UNC Greensboro
Founded in 1891 and one of the original three UNC System institutions, UNCG has 20,000+ students, 185 undergraduate, graduate and doctoral degree programs, and 17 Division I athletic teams (go Spartans!). Led by Chancellor Franklin D. Gilliam, Jr., UNCG is consistently recognized nationally among the top universities for academic excellence, diversity, and value.