The Digital Marketing Coordinator works with the Director of Digital Marketing and team to help create and carry out our acquisition and marketing strategy, including, but not limited to email, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.Responsibilities: Support the deployment of paid digital campaigns including trafficking, QAing, measuring and reporting on ROI across tactics such as Search Engine Marketing, Paid Social and Display. Report on KPIs in Salesforce for all marketing campaigns and help interpret analytics to provide insights Assist in building, testing and QAing lead nurture campaigns via email in Pardot Work with team members and marketing automation platform to create and update landing pages Measure ROI and effectiveness of all initiatives and provide reporting Foster clear communication across teams (Marketing, Admissions, Information Systems, and other internal clients) to ensure timelines are properly aligned and deadlines are met Ensure projects are delivered on time and within scope, and that project plans, including resources, timeframes and budgets are closely managed Proactively identify, communicate and troubleshoot challenges Support in research and evaluation of new media partners and opportunities Support internal process improvements to help hone best practices for all aspects of project deliveryAdditional responsibilities may be assigned by the supervisor.Qualifications:Required: 1-3 years of proven working experience in project management in the web, digital, content, e-commerce or related field Bachelor?s degree, preferably in Marketing, Communications, or focused on analytics Understanding of dashboard reporting and conversion funnels in Google Analytics Knowledge of campaign tracking best practice, from impressions to conversion Desire to continue to test new initiatives, learn and grow Stability and consistency under pressure and the ability to juggle multiple priorities and shifting deadlines. Utilize data to analyze and optimize processes Proactive problem solver with the ability to work independently Able to positively influence others to achieve results that are in the best interest of the organization Willingness to propose new ideas, think creatively, and take risks in order to learn and grow the web and interactive media. Excellent writing and communication skills Excellent project management skills with experience in project management platforms, Basecamp, JIRA, or similar. Knowledge and experience working with Salesforce and Pardot is preferred Acquisition and growth marketing background preferredMCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost of medical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit MCPHS Total Rewards.ApplyTo apply, please visit www.mcphs.edu/careers. Attach a cover letter and a resume. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University?s diversity are encouraged to apply.About UsMCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston?s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public. In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset. Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit Careers at MCPHS.
Internal Number: 7769
The five educational institutions that make up Colleges of the Fenway view diversity as a key component in the growth of our students' educational experience as well as our ongoing journey as professionals charged with maintaining the world class status of our institutions. By drawing from a wide cultural palette, we ensure that we have access to the full range of talent available. Through our respect for the vast array of backgrounds we create an environment that will help that talent grow. It is within an environment of respect that we are able to build and work toward our goals. Our goal is to create an atmosphere that values mutual respect. All Colleges of the Fenway members have policies and practices designed to safeguard our healthy environment as well as provide the support and access needed to do so. The Colleges of the Fenway are located in the heart of Boston?s academic, scientific and cultural communities and is within walking distance from landmarks such as the Museum of Fine Arts, Fenway Park, Symphony Hall and world renowned medical institutions. Jobs at Emmanuel College: http://emmanuel.edu/About_Emmanuel/Employment.htmlJobs at Massachusetts College of Art and Desig...n: http://www.massart.edu/About_MassArt/Careers.htmlJobs at Massachusetts College of Pharmacy and Health Sciences: http://www.mcphs.edu/about-mcphs/careers-at-mcphsJobs at Simmons College: http://simmons.edu/overview/about/jobs/Jobs at Wentworth Institute of Technology: https://jobs.wit.edu/