The Broward County Board of County Commissioners is seeking qualified candidates for the position of Greater Ft. Lauderdale Convention and Visitors Bureau Vice President:
Broward County's Greater Fort Lauderdale Convention and Visitors Bureau is looking for an experienced sales leader to manage, guide, and inspire a Sports Sales team. Overall, the position will support the Executive Vice President in ensuring Broward County hotels and the Broward County Convention Center experience significant compression from group business.
This position will be responsible for a team of in-house sales staff focused on booking events, meetings and other sports related groups, from small state wide competitions, to large city-wide events viewed from around the world. Building and implementing strategy, instilling accountability, achieving goals, and empowering staff through leadership and support are necessary abilities for the successful candidate. The effective candidate will have a history of a supportive, team-focused, self-starting attitude towards leadership.
This position is also responsible for personally achieving sales success in a designated sales territory. In addition to leading staff, the successful candidate will be a motivated sales person capable of achieving aggressive goals and supporting their own segment as well as those of their staff. A successful candidate for this position will have an established, positive reputation amongst sports event planners and executives, and a working knowledge of state sports foundations' grant programs.
This position will be visible to stakeholders in the community, particularly hotel and sports facility management. The successful candidate will have a history of building and maintaining relationships with hotel operations and sales staff. Further, a successful working experience in sales management is necessary to successfully perform in this position.
Management functions in this position including managing a sales team of 3-4 people, development of the department's annual budget and sales strategies, planning and communicating purchases and other administrative needs in advance, and communicating the department's successes and opportunities regularly with the appropriate management.
Selling is a dynamic function; the appropriate candidate will be willing and able to adapt to and implement changes to the sales efforts of the GFLCVB.
In the event of a disaster (hurricane, etc.) all Broward County employees become emergency workers. This position will assist in various emergency functions as-assigned before, during, and after a disaster. This includes, but is not limited to, working at a general population shelter during a hurricane.
Candidate should be proficient in Microsoft Office, CRM (Simpleview or similar), Cvent, EmpowerMINT, LinkedIn.
The purpose of this class within the organization is to oversee and manage all aspects of convention, group and/or leisure sales efforts, including personnel, initiatives, and marketing efforts in one of the following areas: marketing/communications, tourism sales, multicultural tourism, sports development, LGBT tourism, or film/music/entertainment.
This class works under administrative supervision, developing and implementing programs within organizational policies and reports major activities to executive level administrators through conferences and reports.
Minimum Education and Experience Requirements: Requires a Bachelor's degree from an accredited college or university with major coursework in business, marketing, hotel, restaurant and tourism or closely related field. Requires six (6) years in hotel/tourism marketing or closely related experience.
Special Certifications and Licenses Required: None. Preferences: Certified Meeting Professional (preferred but not required)
DUTIES AND RESPONSIBILITIES
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
Supervises the daily operation of the department including all sales, service and support personnel.
Develops and coordinates long and short term, group and/or leisure sales and marketing strategies for all territories; designs and prepares annual group and/or leisure sales marketing plan and department budget.
Provides senior leadership in bid formulation, preparation, presentation and execution for major destination citywide groups, events and festivals.
Manages major departmental goals; makes business decisions regarding sales territory assignment, penetration and focused deployment and performance goals.
Designs and coordinates travel and promotional activities plan using responsible financial practices ensuring achievement of room night goals through participation at sales missions, destination previews, tradeshows and events.
Maintains effective relationships with local and non-local industry hotel and business leaders and industry-wide organizations promoting Greater Fort Lauderdale as a meetings destination and as a meeting industry advocate; provides direction for ideal market channel strategies and messaging for advertising, marketing and public relations efforts in alignment with domestic and international sales activity plans.
Represents the destination at regional, national and international level at industry and client events; provides input to the communications team, public relations, advertising agency and media buyer regarding conventions and meetings trends, needs and messaging.
Conceptualizes and coordinates client destination preview trips with local businesses and hotels, and specialty branded client events in conjunction with industry events or tradeshows.
Directs research for marketing plan, reporting data for industry and performance, and compilation and distribution to industry and key stakeholders.
Conducts interviews with meetings and conventions trade and general press regarding Broward convention, group and/or leisure sales business.
Use knowledge and understanding of convention and event client services needs/trends to oversee and manage all aspects of convention, group and/or leisure sales efforts, personnel, agency initiatives, and marketing efforts.
Performs related work as assigned.
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
Americans with Disabilities Act (ADA) Compliance:
Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.
Emergency Management Responsibilities:
During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities:
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
About Broward County Board of Commissioners (GFLCVB)
Created by the Board of Broward County Commissioners in 1987, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) is a governmental agency funded by a portion of the tax on hotel rooms. The staff of the GFLCVB promotes the Greater Fort Lauderdale area as a premier year-round leisure and meeting destination.