Job Summary: Utilizes strong core marketing competencies to lead and/or assist in the development and implementation of overall business and marketing strategy and action plans. Leads and/or assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Plans effective development and/or execution of mid-range marketing projects of mid to high complexity. Projects or forecasts future marketing needs. Evaluates impact of marketing objectives and strategies. Conducts or leads teams on decision support analysis.
This position will support the Retirement Plans team.
Understands and Identifies the needs of our National Account relationships and the targeted Advisors within the focus firms and develops integrated strategies, plans and programs to leverage these opportunities.
Responsible for deciding best channels or combination of marketing tactics to package and promote Nationwide Retirement Plans based on the needs and buying behavior of our target market. Identifies resources and skills necessary to support the marketing strategy and achieve product sales in the most productive manner.
Assists in the preparation and execution of our Acquisition strategy to win new business, representing marketing, and presenting to external clients.
Reporting Relationships: Reports to Manager/Director/AVP. This is an individual contributor role but may have direct reports based on organizational structure. May also be responsible for virtual/project teams.
Strategic Connection: Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions.
Insights and Analytics: For assigned projects utilizes Customer Insights & Analytics experts and tools to understand and forecast market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively drive results with data based decisions. Helps build a learning culture through coaching and participation.
Branding: Guides and builds the brand within area of responsibility, including the development and delivery of the On Your Side Experience to all stakeholders driving customer value (solutions and experience). Ensures consistency of the "brand experience" for all customers (end-users and intermediaries), considering company values and legal/compliance requirements.
Marketing Communications: Partners with creative services to help develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications. Manages or assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility. Utilizes and coaches strong personal oral and written communication skills in both internal and external presentations and communications.
Marketing Capabilities: Contributes to the development of increased Marketing Capability both within the team and across the Marketing organization. Also helps other functions understand the role of Marketing in driving the business. Takes steps to grow own knowledge to advanced levels while coaching others.
Organization Management: Strong project management capability. Guides and focuses project teams to accomplish specific goals; trains and develops self and others; manages workflow and organizational planning. Recommends project and department-specific budget needs and manages budget to goal.
Other: Performs other duties as assigned.
Values: Regularly and consistently demonstrates the Nationwide Values and Guiding behaviors.
Staffing Exceptions: Staffing exceptions to the above minimum job requirements must be approved by the: Business Unit Chief Marketing Officer and the AVP Human Resources.
JOB CONDITIONS: Overtime Eligibility: Not Eligible (exempt)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Additional Job Description
We have an array of benefits to fit your needs, including: medical/dental, paid time off plus nine paid holidays, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
MINIMUM JOB REQUIREMENTS:
Education: Graduate level studies in marketing, business administration or related field helpful.
Designations/ Certifications/ Licenses: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position, FINRA Series 6.
Associates must obtain the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to obtain required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically 7 or more years of related professional experience in marketing, insurance or related field. Masters degree may be substituted for a portion of the experience requirements as appropriate. Management or project leadership experience preferred.
Knowledge: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies.
Skills/ Competencies: Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, manage market planning projects, and manage relationships. Ability to manage and prioritize projects. Ability to function independently or in a team environment with limited supervision. Ability to operate a personal computer and advanced business software. Ability to train, lead and coach associates in all aspects of market planning.
Marketing Functional Competency : Demonstrates core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Strong ability to understand and deliver: Customer Focus, Operating Capabilities, Personal Effectiveness, Strategic Capabilities , Talent Management.