Marketing: Communications, Marketing: Management, Public Relations: Business-to-Business Marketing
4 Year Degree
As an Inside Marketing Rep, the successful candidate will join the company’s Sales team, reporting to Company ownership.
This entrepreneurial role presents an opportunity to drive new market share for rapidly growing business segments. Initiate and nurture contact with strategic targets as well as assist with generating quotations. This position is responsible for the marketing activities of Automation, Inc. and will help promote Automation, Inc. and the major manufacturers that we distribute.
Mine prospect data and research accounts to identify, contact, and reach key targets
Drive registrations and attendance to online and offline events; support special campaigns
Develop a regimented lead follow-up schedule and routinely report on progress/success
Learn and understand the commercial benefits and value propositions of all products
Help improve marketing effectiveness and sales efficiency by relaying feedback pro-actively
Monitor self-performance continuously to meet or exceed goals and solicit help as needed
Managing social media accounts (YouTube, Facebook, LinkedIn, Twitter) and monthly newsletter
Drive attendance to online and offline events while managing website content and event signups (www.automationinc.com)
Planning and executing trade shows, events, and seminars at Automation, Inc., and occasionally outside of the Minneapolis-St. Paul metro. Travel is limited.
Creating digital collateral for trainings, seminars, and other events like trade shows using Adobe Creative Cloud products
Create leads and help drive sales by creating content for monthly newsletters, brochures, outbound marketing campaigns, and more.
Creating digital collateral (written content and design) for trainings, seminars, and other events like trade shows
Handling other ad-hoc marketing related duties that can range from branding, logos, video editing, and more.
Work closely with the sales team and application engineers to develop content for the sales team and customers.
2-3-year experience in lead generation, lead qualification, and prospecting via phone & web
Demonstrated success understanding business objectives and meeting or exceeding goals
· 1-3 years of marketing or business experience
Experience operating in disciplined, process-driven, sales and marketing environment
Exceptional verbal and written communication skills with high level of attention to detail
Strong computer skills (esp Microsoft Office); must be web- and social-media savvy
Familiarity with Engineering and Manufacturing mindsets, environments, and jargon
Results-oriented, ‘hunter’ mentality with the ability to meet demands and move fast
Very good listening, note-taking, and de-briefing skills required
Graphic design experience required
Preferred experience using Photoshop, InDesign, Illustrator Adobe Creative Cloud programs
Interest in technical systems and products. Current understanding or open to learning about robotics, machine vision, and other concepts involved in factory automation.
Able to work well and communicate with people in various departments to complete marketing tasks
Works independently, manages and organizes time effectively with limited oversight
About Automation, Inc.
Automation, Inc. offers products from top manufacturers and stocks select products. Our services include the in-house IPS Design Center (extruded aluminum framing), Value Added Department, application evaluations, training, seminars, and local technical support.