ASSOCIATE VICE PRESIDENT, MARKETING AND COMMUNICATIONS
Fontbonne University
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ASSOCIATE VICE PRESIDENT, MARKETING AND COMMUNICATIONS

Fontbonne University

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Details
Posted:
June 23, 2019
Location:
Saint Louis, Missouri
Salary:
Open
Type:
Full-time

Fontbonne University, a Catholic institution is committed to the common good through the daily pursuit of transformative education, inspiring students to become global citizens who think critically, act ethically and serve responsibly. Fontbonne University offers liberal arts and professional programs. More than 1,400 students annually benefit from the university's high-quality academic programs offered in a values-based, student-centered environment. Founded in 1923 and still sponsored today by the Sisters of St. Joseph of Carondelet, the university embraces diversity and inclusion, and encourages open communication and personal concern. Click here to learn about Fontbonne University: http://www.fontbonne.edu.

Fontbonne University has an immediate full-time opening for an Associate Vice President of Marketing and Communications.

The Associate Vice President serves as a member of the President's Cabinet and brings the marketing and communications point of view to all University discussions. The Associate Vice President is responsible for planning, implementing and evaluating a strategic and integrated marketing, communication and public awareness plan to meet the University's goals by reaching all internal and external target audiences, including prospective and current students, parents, alumni, media, faculty, staff, supporters and the general public. This position manages external agencies and directs an internal team of professionals to accomplish University goals.

Responsibilities include:


  • Develop and implement a University-wide marketing/communications action plan including priorities, budget, tactics, timelines and measurements that support all departments, programs, and constituencies of the University.

  • Lead and manage all internal and external communication efforts; serve as primary liaison with external PR agency in development of key messages and position statements, media inquiries and outreach. Serve as PR point for all campus projects and constituents. Create story angles and pitches to attract local and national media.

  • Champion all brand building initiatives. Implement and oversee Brand and Campaign strategies, messaging and tactics including digital presence through institutional and program web sites' content, electronic communication, social media sites and traditional media to build University imagery and awareness as well as support enrollment management.

  • Participate in senior level cross-depa rtmental discussions bringing the marketing and communications point of view to all University discussions. Collaborate on strategic projects.



Required Knowledge:


  • Effective marketing strategies, tactics and practices that enhance the Brand and drive revenue

  • Effective and appropriate message development for target market segmentation

  • Advertising strategies and general media buying demographic principles and practices

  • Crisis communication practices and strategies

  • Experience guiding and inspiring Agency partners

  • Experience in both Mac and PC environments

  • Graphic design and/or management of graphic design

  • Effective media relations practices and strategies

  • Proper marketing and journalism practices, techniques and approaches to writing, editing and proofreading



Required Skills or Abilities:


  • Strategic and creative mindset

  • Excellent written and verbal communication skills

  • Ability to collaborate and build consensus with varied constituencies

  • Prioritize, establish and adhere to deadlines

  • Proven ability to multi-task and oversee parallel projects

  • Prepare and present marketing and communication materials and concepts in committee setting



Formal Education:
A Bachelor's degree is required, Master's degree preferred. Prefer 10+ years in marketing or communications field.

Fontbonne University is especially interested in candidates who can contribute to the diversity and excellence of the academic community through their research, teaching and/or service. Please apply online at www.Fontbonne.edu/employment by clicking on the job title. A current resume/CV, cover letter and references will be required.

PI111222987

Internal Number: 111222987
About Fontbonne University
Fontbonne University is a Catholic coeducational institution of higher education offering liberal arts and professional programs. More than 2,000 students annually benefit from the University?s high-quality academic programs offered in a values-based, student-centered environment. Founded in 1923 and still sponsored today by the Sisters of St. Joseph of Carondelet, Fontbonne is located in a beautiful suburb in the heart of the St. Louis metropolitan area. The University embraces diversity and inclusion, and encourages open communication and personal concern. Other interesting facts include: Faculty: 279 (full and part-time); 75% of full-time faculty hold a Ph.D. or the highest degree in their field. Student/faculty ratio: 11:1; Academic programs: 44 majors; 26 minors; 19 graduate programs.
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