Marketing Manager, Professional and Continuing Education
The University of San Diego's Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolves in response to their professional development in the fields of business, education, and health care. PCE nurtures key partnerships on the local, national and international level to better serve working professionals who seek to enhance or build their careers, as well as with their employers to help achieve their highest value and potential.
The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.
Under direction of the Marketing Director, the Marketing Manager (MM) is assigned to work on educational programs in the Division of Professional and Continuing Education to: manage marketing strategies and campaigns that yield a quantifiable and significant return on marketing investments across the spectrum of channels; positively impact the fiscal performance of the programs and the quality of Professional and Continuing Education relationships with internal and external constituents who are collaborative partners; and is responsible for creating brand promise and attributes that are unique and important to the target audience for each course, certificate, or degree presented to the marketplace, developing compelling messaging campaigns, and stewarding the campaign process with all stake holders. Increase inquiries and enrollments by prospective and current students while decreasing cost per inquiry. In addition, the MM leads and implements brand strategy development, research, copywriting, interpersonal collaboration, project management, analysis, and staff/vendor management; Generates effective unique positioning for assigned existing programs and those targeted for launch; and conceives, plans, coordinates, and implements a comprehensive and multi-channeled marketing and communications program with the goal of increasing student enrollments and revenue in a self-supporting environment and positively shaping Professional and Continuing Education's identity, profile and visibility within the community. This position reports to the Marketing Director, Division of Professional and Continuing Education.
Duties & Responsibilities:
Collaborate with and support the Marketing Director, Program Departments and other key stakeholders to build marketing campaigns that find and acquire student prospects and help convert them to students.
The Marketing Manager works with the Marketing Director to plan and implement program-specific strategic and multi-channeled, integrated marketing and communication plans for Continuing Education programs including but not limited to: selection, negotiation and booking of media, lists, career and educational portals, print, broadcast, referrals, events, paid efforts, and web activities such as social media and SEO activities for each program assigned.
Support an integrated product marketing, ecommerce, and communications strategy and implementation.
Conduct market research, enrollment analysis, and marketing assessments.
Monitor, track and report on all campaign activities.
Other duties as assigned.
Bachelors degree in related field, preferably in Marketing or equivalent ecommerce, inbound marketing, lead generation, product management and/or ad agency work experience.
At least two years experience in ecommerce, product marketing, campaign planning including inbound and/or interactive marketing, research, messaging, positioning, copywriting.
Demonstrated capacity for developing and understanding strategy.
Excellent creative skills.
Excellent skills in Adobe Creative Suite (Photoshop, Dreamweaver, Premier Pro, etc.).
Strong knowledge of project management fundamentals.
Excellent copy writing skills.
Excellent organizational skills.
Excellent analytical skills.
Strong understanding of and experience in search, online advertising and pay-per-click (PPC) strategies.
Performance Expectations: Knowledge, Skills and Abilities:
Strong knowledge of functional area and understanding of how work may impact other areas.
Strong analytical skills to conduct analysis and develop recommendations, demonstrating organization and problem-solving skills.
Thorough and effective verbal, written and interpersonal communication skills and presentation skills.
Strong knowledge of and skill in creating and implementing effective ecommerce, lead generation, or inbound marketing campaigns.
Working knowledge of current public educational programs and trends.
Excellent skill in using business software systems in the completion of work assignments; i.e. Word and Excel and working knowledge of Access, PowerPoint, design print, Web analytics, search (paid and organic), and customer relations management (CRM) software.
Excellent knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.
Excellent knowledge of appropriate editorial style and publication guidelines.
Excellent skills to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences and/or the broader public, while ensuring adherence to the campus message.
Excellent research and fact verification skills to conduct needs assessment, competitive analysis, and ability to promote.
Thorough attention to detail and organizational skills.
Special Conditions of Employment:
Must be able to work flexible hours including evenings and weekends in order to meet project deadlines.
Must be able to work with all required technologies and tools.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
$4583.34 - $4833.34 monthly; Excellent Benefits.
The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a 12% retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits
Special Application Instructions
Click 'Apply Now' to complete our online application and, for full consideration, please upload a resume to your application profile for the hiring managers review. You are also strongly recommended to upload a cover letter to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at firstname.lastname@example.org
Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.
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