Business to Business Digital Marketing Coordinator (Program Manager)
The Business-to-Business (B2B) Integrated Marketing Coordinator will be primarily responsible for supporting the B2B marketing priorities of Vanderbilt University Medical Center and its subsidiaries. The position will contribute to the development and implementation of strategies, plans and initiatives that support the growth of Vanderbiltâs entities, services and engagements whose primary audiences are other businesses. The position provides critical support for the success of VUMCâs strategic growth goals.
Purpose of position:
The B2B Integrated Marketing Coordinatorâs primary focus will be to plan, coordinate and execute marketing programs in support of the overall vision for VUMCâs strategic growth. He/She will both contribute to team-level and project-level strategy development and execution that may include event marketing, digital/online elements, advertising, and other tactics/platforms and forms of internal and external communication.
30% - Provides marketing project management support across multiple channels for maximum impact on various target audiences, including those currently engaged with VUMC B2B verticals, as well as growth targets; Serves in support role primarily to the Vice President, the Director, the B2B Marketing Manager and the Web Content Producer, and but also will be expected to step in and lead the execution of marketing and communications projects at times.
15% - Contributes to the development of integrated, strategic marketing and communications campaigns and projects, utilizing a suite of digital tools including marketing automation.
10% - Responsible for event-related marketing, execution and other required support for appropriate events
10% - Upholds the reputation of the VUMC Strategic Marketing Department by delivering superior client service and demonstrating value to key audiences
10% - Support the execution and measurement of lead generation and management strategies and campaigns, and track campaign effectiveness and impact (ROI), and assist in the evaluation of marketing efforts to determine effectiveness and future plans.
10% - Create, implement and monitor social media, paid social and paid search campaigns, and their metrics
5% - Build and maintain positive relationships with internal resources and external vendors and agencies to manage complex projects and ensure timely, high-quality strategy development and deliverables that align to the overall vision and purpose
5% - Provide budget and AR/AP process support for B2B-related expenses/charges
5% - Provide writing support for internal and external communications as needed
3-5 years related work experience demonstrating similar skills and duties outlined above
Health care industry experience preferred but not required
Experience executing complex projects effectively using new marketing concepts and approaches, including, content strategy, digital marketing, PR/media relations and audience engagement
Proficient with the use of marketing automation to design, execute and track persona-based campaigns
Ability to manage project timelines and execute and/or oversee the execution of associated deliverables in an efficient and effective manner
Good judgement and critical thinking skills, including the ability to understand and interpret relevant data and complex topics
Ability to work with vendors and monitor budgets effectively and efficiently
Possess strong written and verbal communication skills with proficiency in speaking with executive audiences
Experience writing and managing social media content
Self-motivated, attention to detail and strong organizational skills
Ability to work independently under tight deadlines
Bachelorâs degree in marketing, communication or related field.
Vanderbilt University Medical Center is a comprehensive health care facility dedicated to patient care, research, and biomedical education. Our reputation for excellence in these areas has made us a major center for patient referrals from throughout the Mid-South. Each year, people throughout Tennessee and the Southeast choose Vanderbilt University Medical Center for their health care because of our leadership in medical science and our dedication to treating patients with dignity and compassion.The mission of Vanderbilt University Medical Center is to advance health and wellness through preeminent programs in patient care, education, and research.