At GENLED Brands, we create fully integrated LED lighting systems with the highest standards of quality control and customer service to help and assist our clients with their lighting needs.
Headquartered in San Antonio, TX, GENLED Brands serves a worldwide customer base with a production and assembly facility in New Jersey and a state-of-the-art manufacturing facility in Shenzhen, China. The GENLED Brands international presence has grown to include sales offices in Dubai, Australia, New Zealand, Shenzhen, Shanghai, Hong Kong and Singapore.
GENLED Brands is seeking a full-time (40 hours per week) Marketing Manager to help lead our Marketing team to help grow our business. This position will report to the Global Director of Sales and is based out of our New Jersey facility.
As the Marketing Manager, you will provide marketing support in alignment with our marketing objectives and initiatives, and partner with our sales team, to create and execute innovative marketing solutions that attract new clients and grow our existing relationships. The Marketing Manager will work to develop and manage the marketing plan and strategies to meet all marketing objectives to support and drive key results; sales and profit growth, and account growth. The position requires knowledge of marketing principles, theories, and concepts, and strong ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals.
Support global sales team through the creation of strategic marketing content
Planning and execution of several industry trade events throughout the year, ensuring that marketing, sales, and engineering teams are all in sync to deliver a cohesive experience at these shows.
Web content management using WordPress platform update backend content like product sheets and technical files or various updates to product text and descriptions.
Develop a deep understanding of company products and industry terms to edit and update product spec sheets, understanding technical data to locate and correct incorrect or missing product information on company website and technical documentation pages.
Plan and coordinate product literature, product sample cases, and any related information sheets to support the launch of new products to maximize their impact with customers and sales team.
Implement initiatives that take full advantage of marketing opportunities
Results oriented, with strong drive to achieve marketing and business objectives
Effective skills in multi-tasking, prioritizing daily tasks, time management, and organizing
Excellent presentation and communication skills, written and verbal
Strong attention to detail and thoroughness in completing tasks and assignments
Strong problem-solving skills: Identify, analyze information, develop solution, and resolve problem timely and efficiently
Self-motivator with strong drive to achieve business objectives
Willingness and ability to travel occasionally
Bachelor’s Degree -Marketing or Business concentration, or equivalent, relevant field experience
3-5 years hand on marketing experience, preferably in LED lighting industry
Must have Social Media and Digital Marketing experience
Experience in Adobe Creative Suite, Google AdWords, Google Analytics is a plus
Must be authorized to work in the United States
DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job,management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
About GENLED Brands
Lighting your world
GENLED Brands (formerly General LED) is the leader in LED lighting solutions worldwide. By creating a global foot print of over 200 employees and offices on 6 of the 7 continents, GENLED Brands is able to advance both technology and sustainability through its unparalleled commitment to progression.