The Marketing Strategist manages the planning, execution, and measurement of University digital marketing campaigns that drive student enrollment and advance the University's strategic goals, visibility, and reputation. By staying current on trends and online audience behaviors and preferences, the Marketing Strategist proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The Marketing Strategist works with University clients, manages projects from inception to completion, and developments strategies that will help meet University marketing goals. The Marketing Strategist writes content for University digital and print publications. The Marketing Strategist also assists in managing the official social media accounts for the university and is a member of the crisis communication team.
Description of Primary Duties:
The Marketing Strategist will lead digital marketing for the university, particularly in the area of recruitment.
The Marketing Strategist will also develop written content for digital and print recruitment projects.
This person will be a part of the social media and crisis communication teams. This person will also be a part of the Marketing and Communications content development team.
Minimum Acceptable Qualifications:
Education: A Bachelor's degree granted prior to the start date of the position in marketing, advertising, public relations, or a closely-related field is required.
Experience: Either one year of work experience in a professional marketing, advertising, public relations, or closely-related field or a minimum of three semesters of experience in a part-time position in a similar professional setting is required. Experience with social media and digital advertising is required. Experience with social media applications is required. Experience with marketing writing is required. Experience with Google Analytics is preferred.
Skills: Excellent verbal and written communication skills are required. Strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of social media and content management software is required. Knowledge of word processing is required. The ability to edit photos is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods working at a computer workstation are required. The position uses computer monitors and keyboards to write and edit documents and edit photos.
Special Instructions to Applicants:
Please submit two marketing-related writing samples.
You may submit an online portfolio or attach a portfolio of your work.
Official transcripts will be required at the time of hire.
Do you value every voice and every opinion?Are you inspired to create a better future for yourself and others?Are you ready to make a difference?If so, Missouri State has a place for youMissouri State University is a public, comprehensive university system with a mission in public affairs. Our purpose is to develop fully educated persons with a focus on ethical leadership, cultural competence and community engagement.•Enrollment of 26,000 students who come from around the state and the world.•Four-campus system: Springfield, Mo., West Plains and Mountain Grove, Mo., and Dalian, China. •Students’ average ACT score above national average •Strong commitment to both teaching and research •More than 190 undergraduate options; 90 graduate options •Located in Springfield, third-largest city in state; known for beautiful outdoors, friendly people, superior health care, excellent public schools, and a variety of entertainment and cultural opportunities.Missouri State is committed to benefiting our surrounding communities. We want to create the next generation of citizen leaders through an unrivaled educational experience that emphasizes a commitment to public affairs. With a campus c...ommunity filled with diverse perspectives, voices and opinions, Missouri State is fulfilling its commitment to address the needs of a changing society. We are a community of forward-thinking teachers, learners and leaders.We cultivate students of character who enter the workforce as well-rounded professionals and honest, confident individuals. We believe in innovation, bringing fresh, relevant ideas to our area.We are dedicated to enriching our city and region, whether through cultural offerings, research and scholarly endeavors, internship programs or the development of facilities that serve a broader community beyond our campus borders.When you work at Missouri State, you tap into a network of leaders with an appreciation for big-picture thinking and a continual desire to address the professional, personal and societal needs of our changing region. There's no limit to the statement we can make together.