Reporting to the Vice President of Marketing the Marketing Program Manager is an individual contributor responsible to work with multiple stakeholders within the university to advise, conceptualize, develop and implement integrated marketing communications plans through traditional and digital communications campaigns, community, business outreach and public relations opportunities. The role will build strategies and tactics through paid and earned media, develop content, and work with graphic designers, printers, events planners, advertising and marketing and web agencies, public relations partners and others.
Duties include, but are not limited to:
Marketing Planning, Campaign Development & Execution
Research & Analytics, Segmentation
Administrative tasks - proactively build effective strategic and tactical working relationships with multiple stakeholders and leverage workflow process to implement campaigns efficiently and meet objectives set forth in the strategy/marketing plan
Other duties as assigned
Scope of this role:
This position requires the ability to organize and lead people and process without the benefit of formal reporting relationships. It must lead through the development of creative ideas and comprehensive marketing plans, and have the skills necessary to efficiently execute those ideas through a combination of resources within the Marketing Department and across other areas of the University. The Marketing Programs Manager role requires advanced skills and experience in marketing consulting, allowing this role to understand the business objectives of each area of the University and consult on effective strategies and tactics to help achieve those business objectives. This role works at a strategic level to define business objectives and marketing plans, and then at a tactical level to execute. The ability to manage through multiple competing priorities, often under tight time lines is essential to success.
Bachelor's degree (Required) or Master's degree (preferred) in the fields of marketing, business, communication or journalism
5+ years of experience in higher education, corporate marketing, or other progressive marketing venue. This position must have experience across a broad range of media at both a strategic and tactical level, must understand workflow management in a marketing environment and understand how to organize and lead collaborative, interdependent teams.
Prefer marketing experience supporting Admissions or Continuing Education businesses
Northwestern Health Sciences University is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected category including disability and protected veteran status.
About Northwestern Health Sciences University
Northwestern Health Sciences University is a progressive institution educating the next generation of health care professionals. Located in Bloomington, MN, the institution has been a fixture in the market since 1941.The University has a clear mission and reputation of developing excellent academic and professional programs in what has been traditionally described as complementary and alternative medicine (CAM). Their deep history is rooted in their founding of The College of Chiropractic, established over 70 years ago which continues to provide more than 85% of the practicing Doctors of Chiropractic (DC) in the state of Minnesota.While the institution’s history is rooted in the chiropractic profession, the University strives to position itself as an institution focused more broadly on health and wellness. As the demand for their graduates in chiropractic, acupuncture, nutrition, oriental medicine and massage therapy continues to grow, they believe they are uniquely positioned to offer a range of patient care options that are natural, evidence-based, cost-effective, non-invasive and integrated with traditional medicine. Under the leadership of Dr. Deb Bushway, the University is po...ised for growth in academic program offerings, the pursuit of new healthcare innovations and a research agenda that will contribute to the advancement of health and wellness through integrative care.