Louisiana Tech University is seeking applications for Assistant Director of Marketing. This 12 – 18 month position will work as part of the Athletic Department's external affairs team. This individual will be charged with coordinating all marketing and promotions activities for Olympic sports, including the writing and preparing of comprehensive sports-specific marketing plans, assisting in the management of game day activities, and serving as the liaison with all student groups. This position will have a strong focus on increasing attendance, in-game experience, and fan engagement. Additionally, this professional will have direct oversight of athletics social media outreach and external email marketing campaigns with the goal of increasing revenue, engagement, and brand awareness. This position will also serve in a secondary supporting marketing role for football, men’s and women’s basketball, and baseball. This person will also be tasked with managing the Marketing Street Team and growing the Champ’s Kids Club.
Primary Responsibilities: •Social Media oversight of main athletics accounts including Twitter, Facebook, Instagram, and Snapchat •Designs social media and video board content that aligns with department branding standards insuring consistency on all platforms •Manages athletics department email marketing campaigns •Creates game scripts and coordinates game day marketing plans •Leads outreach opportunities at campus and community events •Creatively develop sales strategies to enhance revenue generation for Louisiana Tech Athletics Bachelor’s degree in marketing or related field; demonstrated experience in marketing and game management; strong knowledge of Adobe Creative Suite and graphic design; demonstrated knowledge of NCAA rules and regulations; excellent organizational, communication and administrative skills; and the ability to work athletic events, irregular schedules, weekends and evenings required.
This position will receive a $1,200 monthly stipend and report directly to the Assistant Athletic Director of Marketing. This position will also work closely with the Senior Associate Athletic Director – External Relations.
Review of applications will begin immediately and will continue until the position is filled. Submit cover letter and resume with 3 references, by email only to email@example.com. Unofficial transcript will be required at a later date.
Louisiana Tech University is an Affirmative Action/ Equal Opportunity Employer
About Louisiana Tech University Athletics
Louisiana Tech University Athletics Mission is to embody excellence in everything we do. Develop student-athletes to maximize their potential in mind, body and spirit. Bring pride, admiration and loyalty to the University family, community and state.Win with integrity.