The University of Maryland Francis King Carey School of Law is currently seeking a Web Marketing Manager. The selected candidate will play a vital role in supporting the strategic digital marketing efforts of the Marketing & Communications team by delivering a best-in-class web experience for our users. The Web Marketing Manager will be responsible for managing the user experience, implementing web design and information architecture changes, and maintaining content to support accurate and engaging communications on the website. You will collaborate with cross-functional teams and apply your experience to drive projects that are critical to the success of our institution.
BENEFITS: UMB offers a generous benefits package that includes 22 vacation days, 14 floating and holidays, 15 sick days; comprehensive health insurance and retirement options; and tuition remission for employees and their dependents at any of the University of Maryland System schools.
Work with Marketing & Communications team on the development and implementation of strategies for website improvements and enhancements, search engine optimization, content management, and CRM.
Assess, improve, and manage the website's information architecture to streamline the user experience and ensure content and functionality are meeting the needs of the institution and its audiences. Support the development and implementation of new information architecture as needed and to incorporate new programs and initiatives into the site.
Collaborate across the organization to clearly define audiences, objectives, and requirements for the website and other digital projects. Recommend and execute on web strategies and enhancements to meet goals.
Responsible for ensuring all website content is accurate, up-to-date, and aligned with branding, design and editorial standards.
Establish systems and processes for stakeholders to make updates and contributions to the website and provide training materials, process documentation, and other support as needed.
Find, diagnose, and fix content problems, including broken links, typographical errors, and formatting inconsistencies. Ensure page layouts, content priority, navigation, and design is consistent across the website.
Conduct regular website audits and reports to analyze site performance and inform decisions regarding website enhancements, strategic marketing direction, degree segmentation, and customer targeting. Continuously optimize to maximize performance.
Build web pages, test new features, and collaborate with designers and developers to implement website enhancements and fixes.
Plan, coordinate, and perform website administration tasks and maintenance, and manage day-to-day web operations.
Support the editorial and quality assurance process and ensure brand messaging and standards are being upheld.
Other job related duties as requested.
EDUCATION: Bachelor's degree in Marketing or related field.
EXPERIENCE: 5 years of web marketing, digital marketing, or similar experience.
PREFERRED: Experience with Mailchimp, iContact, or other email marketing platforms and experience is preferred. Familiarity with HTML, ASP, and CSS preferred. Experience with Hubspot or other CRM platforms desired.
KNOWLEDGE, SKILLS AND ABILITIES:
Highly collaborative and service-oriented work style
Experience in A/B testing and optimizing web pages and user funnels
Demonstrated ability to analyze and interpret data to drive strategy
Strong organizational and project management skills
Strong ability to influence and work cross-functionally
Ability to manage vendors/consultants on specific projects as needed.
Readily adapts and innovates based on new learnings, insights and results
Proven track record working on web sites and content management systems
Excellent written and oral communication skills
Position requires a proactive individual who collaborates well and has a track record of working independently, managing, and prioritizing multiple projects.
Innovative thinker that moves fast with a test & learn mindset
Proven experience with website best practices and technologies including Content Management Systems (TerminalFour), Google Analytics, SEMRush/ScreamingFrog (or similar), Google Tag Manager, SEO/SEM, HotJar, Jira, etc
Hiring Range: Commensurate with education and experience
If accommodations are needed for a disability, please contact Staffing & Career Services at 410-706-2606, Monday – Friday, 8:30am – 4:30pm EST. Maryland Relay can be accessed by dialing 711 (in-state) or 1-800-735-2258.
Equal Opportunity/Affirmative Action Employer. Minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Job: Reg or CII Exempt Staff - E2923F
Employee Class : Exempt Regular
Full Time/Part Time: Full-Time
Shift: Day Job
Organization: Francis King Carey School of Law - Communications and Events Services
Job Posting: Feb 21, 2019
Unposting Date: Mar 29, 2019, 3:59:00 AM
Internal Number: 110141
About University of Maryland, Baltimore
The University of Maryland, Baltimore (UMB) is the State's public health, law and human services university devoted to excellence in professional and graduate education, research, patient care, and public service. As a diverse community of outstanding faculty, staff and students, and using state-of-the-art technological support, we educate leaders in health care delivery, biomedical science, global health, social work and the law. We emphasize interdisciplinary education and research in an atmosphere that explicitly values civility, diversity, collaboration, teamwork and accountability. By conducting internationally recognized research to cure disease and to improve the health, social functioning and just treatment of the people we serve, we foster economic development in the City, State, and nation. We are committed to ensuring that the knowledge we generate provides maximum benefit to society and directly enhances our various communities.