Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Associate Director of Marketing - Office of Gift Planning
The Associate Director of Marketing, Gift Planning is responsible for developing, executing and analyzing the marketing and stewardship strategies and planning for all Office of Gift Planning initiatives intended to increase department revenue and Legacy Society membership across Georgetown University.
The Associate Director designs, manages and analyzes all direct mail marketing projects in an integrated and coordinated fashion to generate activity from new and existing planned gift donors, target and cultivate prospective donors, manage and update the department website and intranet, and position Gift Planning persuasively and attractively to donors and prospects through marketing. S/he will work closely with the Office of Advancement Stewardship, CPARC, Communications and Stewardship divisions; external vendors; and Development colleagues to craft strategy, messaging and segmentation to leverage and increase giving. S/he will also perform analysis of marketing performance and serve as a liaison to both internal and external clients/vendors. The Associate Director reports directly to the Senior Director of Gift Planning. This position manages department marketing and stewardship initiatives, working collaboratively with all Gift Planning staff; Advancement partners (Stewardship, Donor Relations, Special Events, Communications, etc.), alumni and friends; and outside vendors. Duties include but are not limited to:
Provides high-level project management for and assisting with development and implementation of initiatives for department marketing efforts to internal and external constituencies.
Creates and maintains annual marketing calendar for department initiatives.
Works with department and other Advancement staff to determine subjects, methods and schedules for publications and special events.
Partners with Advancement Stewardship and providing stewardship for planned gifts.
Provides reports for all marketing and stewardship initiatives to assess effectiveness of projects.
Bachelor's degree required
3-5 years of previous marketing and/or project management experience preferred
Development and/or legal experience and knowledge of gift planning vehicles highly desirable
Ability to handle multiple tasks and priorities simultaneously and to consistently meet all deadlines
Well organized, highly detail-oriented and accurate, and able to work independently
Possess strong editing, proofreading, and verbal and written communication skills
Ability to exercise good professional judgment and ethical behavior in handling confidential material with sensitivity and discretion
Proficiency in word processing, database, and spreadsheet computer applications, specifically Microsoft Office (Word, Excel, and PowerPoint)
Experience with planned giving software a plus
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Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation) , disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: JR05875
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.