In concert with the VP University Relations and the Director of Communications, this position provides leadership and direction for all aspects of marketing and communications. The Director of Marketing leads the development and execution of marketing strategies both for internal and external audiences that align with Lindenwood’s mission and effectively advance the four strategic plan themes. This position will be essential to the University efforts around strategic marketing, message strategy, and execution, including building brand awareness, consistency and alignment.
Develops editorial strategy and content development; formally and informally lead a team of content creators to leverage consistency and adherence to core messaging for internal and external audiences
Directs all aspects of the marketing, graphic design, photography and videography, stewardship of the brand, and development of messaging that increase awareness and enhance the reputation of the University’s programs and initiatives
Collaborates with the Director of Communication’s to coordinate public relations, media outreach, publications, and website management as it relates to marketing initiatives
Develops and monitors annual marketing budget in alignment with the strategic plan
Administers the University’s branding/graphic design standards and collaborates with the Director of Communication to ensure our standards accurately applied throughout the University
Creates marketing campaigns with the development team that will enhance alumni and community relations and support fundraising efforts.
Required Qualifications – Required qualifications to effectively perform the job. An equivalent combination of education, training, and experience will be considered. (Additional requirements may be designated by position.)
Bachelor’s degree in communications, public relations, business, management, marketing, or related field
A minimum of 10 years’ experience in marketing strategy and execution required
Master’s degree preferred
Knowledge, Skills and Abilities – May be representative, but not all-inclusive, of those knowledge, skills, and abilities commonly associated with this position.
Excellent written, interpersonal, and communication skills
Proven project management skills for marketing communications and strategic communications
Exercising good judgment with confidential information
Successful project management skills, including a demonstrated track record of providing high quality
Flexibility to manage competing priorities and shift focus as determined by the changing needs of the organization
How to Apply: Please submit an online application, resume/cv, and cover letter through Lindenwood University's career opportunities website.
Lindenwood University is an equal opportunity employer
Additional Salary Information: - Benefits -
o Tuition Reimbursement
o Member of the CIC & TE tuition programs
o Medical Insurance through United Health Care
o Direct Path
o Voluntary Vision
o Voluntary Dental
o Flexible Spending Account
o Wellness Program through Lindenwell
o Discounts on Club Fitness and Planet Fitness memberships
o Discount at AT&T
o 25% discount off purchases at any Pedestal dining location on the St. Charles and Belleville campuses during fall and spring semesters
o Two free tickets to student productions at the J. Scheidegger Center
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.
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