The Executive Director (ED) of Marketing is responsible for driving and developing marketing strategy and execution across Chicago Booth. Reporting to the Chief Marketing and Communications Officer (CMCO) and working with the department executive team, this individual will play an integral role in shaping the marketing and communications strategy for one of the worldâ™s top business schools. The ED of Marketing will oversee all aspects of the marketing ecosystem from building awareness and generating leads to orchestrating a digital ecosystem that drives brand through content marketing. This person will closely work with team leadership, academic programs, centers, and advancement to create an informed integrated marketing strategy that will meet organizational goals. This person will have oversight of a global marketing organization, representing the interests of four campuses on three continents, five degree programs, and thousands of vested students, alumni, faculty and staff. This person will a proven leader who believes in coaching and developing talent to achieve the highest levels of organizational success.
The ED is also responsible for helping to create, communicate and execute on an organizational strategy, collaborate with others to meet deadlines and foster an innovative design approach in a fast-paced, complex environment. As the ED part of the role is be a strategic-thinker who can translate big-picture marketing vision to implementable operational plans, to connect the dots and understand how all of our marketing efforts can work together to build our brand. The ED should be able to leverage analytics and research insights to drive tangible, and measurable results. As a problem-solver, the ED is responsible for ensuring hundreds of projects stay on-time and on-budget. With an ability to spot and mitigate potential issues, this individual is incredible at building and managing relationships and is a master at mobilizing resources to meet goals. A strong listener and empowering leader the ED works with the CMCO to ensure the marketing team is positioned as strategic marketing partners with deep understanding of how to orient marketing activities to drive institutional goals and objectives. The ED will demonstrate a passion for innovation, growth and being part of shaping a culture that strives to be the best in class.
Develop strategic integrated marketing plans which accommodate the goals and objectives of the department, programs, advancement and academic centers.
Increase the impact of the work of the marketing team by emphasizing strong brand management, building effective partner relationships and incorporating metrics and strong audience insights to continually optimize marketing activity.
Work with department leadership and the marketing operations team to facilitate efficiencies and drive a more agile and proactive value driven culture.
Work with internal strategists and contracted agencies to drive a comprehensive, well-measured global advertising plan.
Work with department leadership to develop a more robust and systematic approach to utilizing robust analytics in reporting overall department performance.
Work across the department and school to conceptualize, organize, implement and manage a robust content marketing strategy to effectively engage core audiences.
Oversee the development of a robust digital environment that leverages technology and analytics to evolve the awareness, understanding, engagement and overall advancement of the Booth brand.
Inspire a culture of experimentation and innovation through greater collaboration, heightened transparency and greater reliance on data and insights.
As needed, interact with the various Chicago Booth communications and media agencies that are contracted to create marketing and media plans and elements for the broader audiences.
Education, Experience or Certifications:
Bachelor's degree required.
Master's degree in marketing-related field strongly preferred.
Minimum seven years of experience in a strategic marketing position, including extensive interactive and digital marketing experience required.
Experience with digital marketing is critical, the ability to leverage analytics to inform digital and content strategy required.
Demonstrated experience as a big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing required.
Strong experience with content marketing and bringing a brand to life through strategic, multi-channel storytelling required.
Technical Knowledge or Skills:
Demonstrated ability to implement integrated marketing campaigns which meet or exceeded stated measurable goals required.
Outstanding interpersonal skills, written and verbal communications skills required.
Experience working with an exceptionally wide range of people including senior executives and administrative staff; deans, faculty; students; media representatives; volunteers and other employees required.
Demonstrated ability for ensuring hundreds of marketing projects and campaigns roll out on-time and on-budget required.
Excellent management and organizational skills with good attention to detail and follow up, and has a demonstrated ability in managing staff and teams required.
Ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities required.
Demonstrated ability to be proactive and take initiative and function effectively, both independently and as a member of a team, with a willingness to assist with routine and last minute projects required.
Demonstrates an entrepreneurial mindset, with a willingness to drive change and innovation preferred.
Is comfortable not only navigating change but is adept at facilitating it and getting others to embrace it required.
NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.
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