Viacom Global Consumer Insights is responsible for developing a deep understanding of Viacom audiences around the world, then disseminating those findings within the company and beyond. Through multi-country research and insights initiatives, we support all Viacom corporate teams. We collaborate with consumer insights teams in the US and abroad to champion regional findings and coordinate global results, contributing to Viacom’s vast audience expertise.
The Viacom Global Consumer Insights Team, is seeking an enthusiastic Manager, Global Consumer Insights to lead certain consumer insights projects and support others on behalf of Viacom Media Networks’ suite of brands Nickelodeon, MTV, Comedy Central, Paramount Network, BET. The Manager will help support the team responsible for providing consumer-driven insights on the rapidly changing, complex media landscape and will work on projects covering a wide range of topics that could span new content distribution models such as VMVPDs, Direct-to-consumer and mobile video products, emerging technologies such as smart assistants, VR, 4K, as well as off-screen experiences and much more. The position requires excellent research skills and superior attention to detail as well as the ability to see patterns and connect insights among consumers. A passion for media is a must. The role will be based in New York.
Work with the Director to design, field, coordinate, analyze and disseminate qualitative and quantitative research projects including surveys, focus groups, online research, ethnographies, and trend analyses
Work with the Director to support the overall business in insights projects as the expertise center through best practice and thought leadership; where required, act as project manager for primary projects when called upon
Create insights presentations using both primary and secondary data sources (e.g. Hub Entertainment Research, Parks Associates, eMarketer, MRI or other third-party research vendors) that tell compelling, strategic stories about consumer behavior
Serve as a valuable resource for consumer trends, attitudes and media behaviors
Assist with evaluation, training, access and roll-out of current and future syndicated research tools, subscriptions and insights systems used across the company
Execute on some delegated RFP processes and administrative tasks for primary research projects including Purchase Orders, Finance and Legal
Work closely with brand and international teams to leverage developments, systems and processes where possible as well as roll out information/projects
4+ years of experience in consumer insights, preferably in the media space
Must be fluent in MS Office; possess expertise with PowerPoint, Excel
Experience with syndicated reporting databases and tools such as MRI, YouGov, IMS Clear Decisions
Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships
Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data
Self-starter who is energetic & enthusiastic, adaptable & customer-oriented
Naturally curious, collaborative and passionate about consumer behavior and the media industry
Must work well under pressure and be able to meet multiple deadlines simultaneously
High attention to detail and accuracy, with excellent communication skills (written and verbal)
Ability to manage and work both independently and as part of a team
Interest in digital, social, emerging technology
Viacom Media Networks, a unit of Viacom (NASDAQ: VIA, VIAB), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, BET, Centric, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, and GameTrailers.