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Associate Director, Direct Marketing

Harvard University Alumni Affairs and Development

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Details
Posted:
November 2, 2018
Location:
USA - MA - Cambridge
Salary:
Open
Type:
Full-time
Summary:
This full-time exempt position on the Harvard College Fund's Reunion and Annual Campaigns team reports to the Managing Director of Direct Marketing and Participation and is responsible for overseeing all aspects of the direct mail program. This includes identifying compelling messaging, defining effective segmentation and pool management, and aligning direct marketing plans to help achieve the goals of the Harvard College Fund.
The Associate Director of Director Marketing and Participation is a member of the team responsible for driving and executing calling, mail, email, and social media channels that annually bring in as much as 70% of HCF gifts. This position requires a strong command of direct mail fundraising principles and practices, a high level of organization, professionalism, and a mastery of annual fundraising paradigms.
Duties and Responsibilities:
1. Assists the Managing Director of Direct Marketing and Participation with overseeing the strategic direction of direct marketing channels (phone, mail, email, and social) and, in her/his absence, assumes leadership of the direct marketing & participation team. Ensures appropriate fundraising plans are in place and monitors ongoing activity of all channels to ensure coordination for increased effectiveness.
2. Establishes the direct mail appeal strategy. Uses analytics to inform ask amounts, segmentation, messaging, authorship, and timing. Devises and assesses several tests each year to gather data to inform future directions. Tracks and assesses results, trends and develops corresponding plans for optimal results.
3. Serves as project manager for all mail appeals for the Harvard College Fund, Parents Engagement Programs and Graduate School Fund.

4. Plays vital role in influencing and managing alumni participation rates in the Harvard College Fund. Coordinates closely with HCF staff to inform strategy related to participation-level activity.
5. Shares, with the Coordinator of Direct Marketing and Participation, the

  1. Bachelor's degree required.
  1. Minimum 6+ years' experience in professional marketing management including direct-response programs using mail, email, telephone and social media. Experience working in a development shop, preferably within higher education, is required.
  1. Must have excellent computer skills. Knowledge of Adobe InDesign, Microsoft Project, PowerPoint, Excel, and HTML highly desired. Willingness and ability to learn these programs required.


  1. Demonstrated ability to manage project teams required, including developing and implementing segment specific marketing plans, project schedules and budgets for existing and new programs.
  1. Successful track record translating business needs into content driven solutions.
  1. Knowledge of utilizing direct mail best practices, Web and interactive media for marketing communications purposes highly desired.
  1. Knowledge of marketing research and analytics highly desired.
  1. Knowledge of Harvard's history and organization preferred. Knowledge of fundraising goals and techniques preferred.
  1. Must complete a three month University probationary period. Must maintain an excellent attendance record.



EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Internal Number: 47487BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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