Manages and coordinates marketing services for the Kennedy Center through relationship marketing activities, planning, data use analysis, reporting, distribution, and other means. Focuses on overall marketing strategy for the National Symphony Orchestra, Fortas Chamber Music series, and New Music initiatives. This role provides supervision to Marketing Coordinator, NSO, Fortas, and New Music. Together with the Director of Marketing, aggregates assigned genre’s plans and revenue projections into advance reports that detail proposed activities and sales projections. Administers audience research programs, review and analyze, and report on results and make recommendations. Develops advanced working knowledge of Tessitura’s Extractions Manager system for use with list planning (email, direct mail, telemarketing) and list exchanges. Liaises with IT staff to ensure proper data management procedures are carried out including approving list counts, list scrubbing/cleaning, and proper back-end setup of all marketing activities and promotions.
Duties and Responsibilities:
40% Develops and implements marketing plans for National Symphony Orchestra, Fortas Chamber Music, and New Music programming.
15% Pull lists for direct mail, voicemail, email, and telemarketing using extractions
12% Devise audience retention strategies based on research; oversee implementation
10% Set up discounts (internal and external), in collaboration with the box office, IT, and marketing
10% Supervise Marketing Coordinator, NSO, Fortas, and New Music
5% Manage NSO telemarketing campaign, including oversight of call supervisor
5% Supports Director of Marketing to manage marketing budgets and revenue projections for National Symphony Orchestra, Fortas Chamber Music, and New Music
3% Establish contracts with outside vendors and work to ensure campaigns are carried out in a timely manner and delivered as promised
Bachelor’s degree required; must have at least four years professional experience in sales, marketing or performing arts management.
Minimum Skills and/or Knowledge Required
Must be comfortable working in a fast-paced team environment.
Must possess strong selling skills and have the ability to produce effective oral and written communications
Advance capabilities with standard personal computing programs and a working knowledge of Tessitura required.
About John F. Kennedy Center for the Performing Arts
The Kennedy Center, located on the banks of the Potomac River near the Lincoln Memorial in Washington, D.C., opened to the public in September 1971. But its roots date back to 1958, when President Dwight D. Eisenhower signed bipartisan legislation creating a National Cultural Center. To honor Eisenhower's vision for such a facility, one of the Kennedy Center's theaters is named for him. The National Cultural Center Act included four basic components: it authorized the Center's construction, spelled out an artistic mandate to present a wide variety of both classical and contemporary performances, specified an educational mission for the Center, and stated that the Center was to be an independent facility, self-sustaining and privately funded.