Product Marketing/ Investment Writing - £120k - Asset Management, London
October 7, 2018
London, United Kingdom
UCITS, MUTUAL FUNDS, SICAV, OEIC, UT,
Be a subject matter expert and representative for investment team to global sales and marketing teams
Adapt marketing messages according to the lifecycle of the product.
work closely with product specialists, portfolio managers and sales teams on product positioning
Manage the International multi-channel Product Marketing function to ensure a high-quality standard of product materials are delivered Materials include: pitch books, bespoke presentations, sales aids, fact sheets, product web pages, and promotional content for product campaigns and webcasts.
Design, develop and manage online product marketing campaigns.
Coordinate with other marketing teams to ensure consistency of the marketing message across all media.
Produce marketing literature (eg. digital, pitch books and tactical marketing instruments) along with the investment and sales teams - maintaining the focus on institutional clients.
Monitor marketing related activities of main competitors to proactively adapt the companies' message and ensure the firm is ahead of the curve - in line with clients digital and mobile behaviour.
Implement and monitor dashboards to increase the impact of the companies online presence, through the use of data and analytics.
Necessary qualifications and requirements:
7+ years experience in orchestrating marketing campaigns from end to end.
In-depth product, market and industry knowledge - (fixed income, multi-asset, equities and alternatives).
Experience in a relevant field within financial services.
Strong fund product knowledge.
Good presentation and communication skills.
Excellent project management skills.
CFA/IMC or similar preferred
University degree or equivalent
Internal Number: 4650339
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