MARKETING SCIENCE - MARKETING ANALYTICS AND STRATEGY (MA&S)

The Individual Contributor in Marketing Analytics and Strategy (MA&S) is a strategic thought partner to key stakeholders and an integral contributor to Genentech’s commercial planning efforts.  

He/she is responsible for providing strategic sales and marketing insights, leveraging primary market research methodologies to conduct qualitative and quantitative research across customer types.

MA&Sers work together with their peers whose expertise areas span:

• Market Research: applying primary market research methodologies to conduct qualitative and quantitative research across customer types
• Forecasting: creating time-series and/or patient-based forecasts; conducting uncertainty analyses
• Competitive Intelligence: monitoring and tracking competitive landscape; conducting threat assessment (including timelines and probability of launch assessments)
• Marketing Science / Data Scientist: designing and delivering advanced quantitative data analyses leveraging large/complex datasets

The specific role we are recruiting for focuses on Marketing Science.  However, all Individual Contributors have the opportunity to blend and extend their expertise on different initiatives to further develop both the breadth and depth of their capabilities.

Work with Group Managers and Associate Directors to understand business needs and priorities, as well as immediate scope of work Provide technical/analytical expertise to team through secondary data analytics Apply analytical and statistical methods to answer a variety of business questions using multiple data sources and technical tools Monitor and assess the effectiveness of promotional efforts, projects, and practices and identify opportunities to optimize value of investments Collaborate within cross-functional teams to develop solutions, gain alignment and deliver impactful business insights; engage necessary stakeholders to enable better decision-making Openly share perspective and insights to elevate team thinking and drive a balanced, holistic point of view; effectively weigh and communicate trade-off considerations Take an enterprise mindset, linking individual responsibilities with broader organization; focus on outcomes that provide most business value Demonstrate self-accountability Look for opportunities for continuous improvement; engage managers and peer group regularly for coaching, assistance, and advocacy Act as a thought partner and advisor to all relevant teams and stakeholders; look for and establish opportunities for peer mentorship