The University of Illinois at Urbana-Champaign invites applications for the position of Chief Marketing Officer who will lead the effort to tell the Illinois story of excellence in research, teaching, public engagement and economic development among key stakeholders - especially those across the state of Illinois. The Chief Marketing Officer will work closely with colleagues throughout our comprehensive, land- grant university to expand the impact of the campus' investment in marketing and communications, focusing on targeted areas like enrollment, advancement, faculty recruitment, and reputation.
Major Duties and Responsibilities:
Establish a campus-wide brand and marketing strategy that supports the university's research, teaching, engagement and public engagement missions based on research conducted by the university in Summer 2018.
Establish a campus-wide set of measurable marketing goals, driven by campus strategic priorities.
Work collaboratively with campus units to set measurable unit-level marketing goals and strategies.
Set and analyze performance metrics for campus- and unit-level marketing functions in collaboration with campus units.
Develop a marketing research and data-analysis function, responsible for analyzing the public's perception of our brand and the performance of our marketing strategy.
Provide leadership to units to guide them in operating within the university's brand, visual identity, and messaging while leaving ample room for units to speak to their target audiences in individualized and meaningful ways.
Provide crucial strategic and creative support to campus units.
Develop a marketing strategy that supports efforts to strengthen public engagement with the Champaign-Urbana and surrounding rural communities as well as major urban communities such as Chicago.
Required education, experience and qualifications:
Minimum of ten years of progressively responsible marketing management.
Must have high energy, a focus on results, and a fundamentally collaborative approach to problem solving.
Must be an exceptional leader, be able to drive change, and be able to build support in a decentralized and dynamic environment.
Demonstrate excellent communication skills, deep experience building a high-performing and cohesive marketing team, and a detailed understanding of strategic brand communications, media relations, digital strategies, and messaging strategies for diverse audiences.
Preferred education, experience and qualifications:
Experience working in higher education or with a global consumer brand.
APPLICATION: This position is a full-time, 12-month, benefits-eligible Academic Professional position and salary is commensurate with experience. To ensure full consideration, please complete your candidate profile at jobs.illinois.edu and upload your letter of application, resume, and a list of three professional references, including contact information by August 24, 2018. Interviews may be conducted before the closing date, although no hiring decisions will be made until after the search has closed. The preferred start date for this position is as soon as possible after the close of the search. For further information about this position, please contact Jennifer Steiling at 217-300-2734.
The University of Illinois conducts criminal background checks on all job candidates upon acceptance of a contingent offer.
The University of Illinois is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. For more information, visit go.illinois.edu/EEO. To learn more about the University's commitment to diversity, please visit www.inclusiveillinois.illinois.edu