The University of Iowa's Tippie College of Business is seeking an Associate Marketing Director (AMD) to join the Collegiate Marketing Team. If you live and breathe leads, obsess over ways to optimize your campaigns, and are ready to apply your expertise to an amazing brand, we want to talk with you about joining us. We're a cross-functional in-house team that markets programs around the world and helps transform careers through the mission of higher education. We're progressive when it comes to technology, passionate when it comes to brand, and data-driven when it comes to decisions.
We're looking for someone who can join the team already equipped with a strong marketing literacy—voice of the customer, digital landscape, buying journeys—as well as excellent communication and project management skills. The ideal candidate will also come with serious expertise in at least one area of growing need: you'll either be an A/B-testing, campaign-optimizing, lead-generating, living, breathing programmatic digital marketer, or you'll be a proven content creator who can consistently produce high-performing content across email, ad campaigns, blogs, print, and the web.
We are interested in talented individuals and are generally platform-agnostic, but experience working in a marketing stack built on the following components (or equivalents) is a plus: Drupal, Salesforce, a Marketing Automation System, Google AdWords, Google Analytics, a Demand-Side Platform (DSP), as well as Facebook, LinkedIn, and Twitter Ad Platforms.
Key Areas of Responsibility Include:
Supports the college's enrollment goals for new and existing programs
Establishes overarching go-to-market strategy for specific programs
Develops marketing plans directly tied to delivering on enrollment goals and makes course-corrections based on changing competitive and market dynamics
Helps evolve the marketing technology and content stack through new experiments, platforms, and content opportunities
Creates content that advances the target audience further in the buyer's journey
Maintains message discipline based on the college's established brand platform
Uses clear calls-to-action and deploy content to move towards measurable outcomes
Communicates internally and provide transparency on priorities and impact
Partners with the web content strategist, designer, and web developers to ensure web content is integrated with content outside our web ecosystem
Develops and maintains department brand standards consistent with the University and collegiate guidelines
Project manages creative development, briefing designers/agencies, gathering and delivering feedback, and ensuring compliance with brand standards
Helps guide enrollment strategy with a data-first approach, working closely with internal clients to prioritize projects and audiences
Diligently tests and measures all aspects of campaigns
Collects and provides marketing analytics to optimize channels, ad copy, targeting
Collaborates with the Director of Marketing to gather market insights for the college and its programs. Develop and distribute survey instruments for departmental marketing initiatives.
Researches and monitors emerging trends and best practices
Identifies content gaps and collaborates with the cross-functional team to create and source content across media types
As part of performing the key areas of responsibility described above, staff members are expected to meet reasonable standards of work quality and quantity, as well as expectations for attendance established by their supervisor. Staff members are also expected to comply with policies governing employee responsibilities and conduct, including those contained in the University Operations Manual at https://opsmanual.uiowa.edu/
Note to applicant:
The qualifications for this job posting are needed to be able to perform the duties of the position. Please assure that your resume and cover letter illustrates the work experience, knowledge, skills, and abilities you have that meet each of the required qualifications.
The qualifications for this job posting are described as competencies or the behaviors needed to be successful in performing the duties of the position at a defined proficiency level/standard. For more information about competencies, visit http://hr.uiowa.edu/competencies
Five professional references will be requested and required at a later step in the recruitment process.
With over 31,000 students, the University of Iowa is one of the nation's top public research universities, a member of the Big Ten conference and the Association of American Universities. The University of Iowa is composed of eleven colleges and is known around the world for its balanced commitment to the arts, sciences, and humanities. It is home to one of the nation's largest academic medical centers and the pioneering Iowa Writers' Workshop. The University of Iowa promotes work/life integration and is located in the casual yet cosmopolitan environment of Iowa City, widely recognized as one of the country's most livable communities.