Carl Fischer Music is seeking a Marketing Manager. This position will report to the CEO and will help set/ drive the strategic direction for the distribution and consumer channels with an emphasis on web strategies, for Carl Fischer Music and its sister organization Theodore Presser Company.
As one of the oldest music publishing companies in America, Carl Fischer Music publishes educational and contemporary classical music. Large enough to be a leader in the industry yet small enough for each employee to make a difference, the company is still growing with a tight-knit team and a pleasant working environment.
Develop strategies to promote products and help increase sales and performance revenues
Manage all aspects of promotions including advertising, convention, social media and website development and PR
Design and execute successful marketing campaigns for b2b customers (music stores) as well as consumers (performing organizations and musicians)
Set goals for marketing campaigns and measure performance after each campaign
Establish and manage annual departmental budget and marketing calendars
Manage website development and maintenance
Proactively manage the growth of social media presence
Oversee the production of all print and digital promotion materials
Oversee the logistics of the company’s attendance at 10+ industry conventions annually
Minimum 3 years of experience in marketing (in music or book publishing a plus)
BA or MA in marketing or a related field or in music
Knowledge/background in classical and/or educational music is essential
Flexible and creative thinker with great taste and appreciation for aesthetics
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience in strategy development, reporting and analysis
Strong analytical skills and proficiency in spreadsheets; ability to work with numbers and to interpret metrics from website analytics tools
Superb writing, copyediting and proofreading skills
Strong organizational and project-management skills
Experience with personnel and budget management
Ability and willingness to travel and to attend performances and industry events in the evenings
Familiarity with databases a plus
Please submit your resume and cover letter including salary requirements to Sabrina Juetting. Please specify your music background in your cover letter.
Additional Salary Information: Excellent benefits package offered after 3 months of employment.
About Carl Fischer Music/Theodore Presser Company
Carl Fischer Music is one of the country’s oldest educational and classical music publishers. Located in New York City, the company maintains its own production, marketing, sales and copyright & licensing departments. We also assist many orchestras, ensembles and universities throughout the world with our music rental and custom print departments.